We’re excited to announce that Higher Education Marketing will be hosting a FREE 30-minute webinar for education marketing and admissions professionals entitled Maximizing the Effectiveness of Your Student Recruitment Campaigns with Google Analytics on Thursday November 17th at 11:00 am Eastern time.
Unlocking the Full Potential of Google Analytics in Online Student Recruitment
This webinar will demonstrate how, with just a few hours of work a week, online student recruitment professionals can use Google Analytics to drive continuous improvement in their campaigns, increasing lead generation, targeting prospective students more effectively, and seeing more accurate and measurable results. Using common examples from the education sector, we’ll demonstrate how you can optimise every aspect if your GA process, including:
- Creating an effective GA management plan
- GA basics: Setting up and optimizing accounts
- Getting real value from goals and conversion tracking
- Linking Webmaster Tools and Adwords to GA
- Tracking campaigns
- Navigating and interpreting GA reports
- Measuring your results
- Optimizing for continuous improvement
Whether you’re just getting started with Google Analytics or looking to build on your existing knowledge, this webcast is will be ideal for admissions managers, marketing staff, and any other recruitment professionals looking to see better results from their digital recruitment initiatives.
Want to Take Your Google Analytics Management to the Next Level?