Today, a good customer relationship management (CRM) platform is the backbone of many successful student recruitment efforts. A CRM is...

Does your admissions team have trouble dividing its workload? Do you find it difficult to know which prospects to follow...

Are your school’s email marketing initiatives all they could be? Email remains one of the most powerful tools that schools...

It’s no surprise that more and more schools are investing in marketing automation software. A multifunctional solution that can help...

It’s natural for experienced admissions staff to be wary of CRM and marketing automation. After all, student recruitment is an...