How to Use Data Analytics to Gain Insights about Your School’s Marketing Performance
Date posted: March 30, 2022
Reading Time: 9 minutesIn today’s omnichannel marketing landscape, various platforms and channels are being used to help schools grow and reach their business...
First Click or Last Click? Selecting the Right Google Analytics Attribution Model for Your Marketing Strategy
Date posted: February 9, 2022
Reading Time: 10 minutesMulti-channel marketing has been a popular digital marketing strategy for years, allowing marketers to reach their target audience through a...
eCommerce Tracking in Google Analytics for Schools: How HEM Helped McGill SCS Measure its ROI
Date posted: September 22, 2021
Reading Time: 5 minutesDigital marketing thrives on data. Data allows professionals in the field to clearly identify what’s working and what isn’t, and...
Online Learning Analytics: How Effectively are you Promoting Online Courses?
Date posted: July 15, 2020
Reading Time: 12 minutesAt this point in the pandemic, your school has likely ironed out any kinks in its online course delivery, and...
Higher Education Analytics: Measuring Success Through the Enrollment Journey
Date posted: March 11, 2020
Reading Time: 13 minutesImagine how powerful your school’s digital marketing strategy would be if you understood exactly how each tactic advanced prospects through...
Google Analytics in Higher Education: Goal Tracking Made Easy for Schools
Date posted: September 27, 2017
Reading Time: 8 minutesWhile you can’t read the minds of prospective students who are browsing through your website, Google Analytics can allow you...