Tips on How to Develop Google Analytics Goals for your Higher Ed Website
Date posted: December 3, 2012
Reading Time: 5 minutesWhat are the goals of your college or university website? This is a pretty simple question that elicits very complicated...
International Student Recruitment Part I: How to Generate Leads Through Google Analytics and AdWords
Date posted: November 26, 2012
Reading Time: 4 minutesEarlier this month, the Canadian Bureau of International Education (CBIE) released an Executive Summary of A World of Learning: Canada’s...
How to Generate More Student Leads from your Higher Ed Website using Conversion Rate Optimization (CRO)
Date posted: October 9, 2012
Reading Time: 5 minutesYour boss says you need to generate more student leads and it is your job to figure out how to...
3 Essential Social Media Measurement Tools for Your School
Date posted: August 23, 2012
Reading Time: 3 minutesThe return on investment (ROI) of social media initiatives is one of the current Holy Grails in higher ed. With...
Three Aspects of Managing Web Analytics for Higher Ed
Date posted: August 17, 2012
Reading Time: 4 minutesManaging analytics for a higher ed institution can get pretty complicated. It takes a range of skills sets, of varying...
Using Analytics Tools to Better Understand Market Segments in Higher Education
Date posted: May 11, 2012
Reading Time: 4 minutesGood marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be...
Can Google Analytics Diversify Your Marketing?
Date posted: November 29, 2011
Reading Time: 3 minutesGoogle Analytics is a powerful analytics tool that can give your school the chance to see, in real time, how...
Reading Time: 2 minutesGoogle Analytics should be the very foundation of your website design, development and marketing initiatives. It doesn’t, however, have to...
Reading Time: 2 minutesWhat sorts of people are visiting your site? What are their main characteristics? What is it you want visitors to...