Moving to a Mobile-First Mindset
Date posted: September 17, 2013
Reading Time: 4 minutesThe rapid rise of internet-ready mobile technology has had web designers rushing to keep up. While the online landscape is...
Higher Ed Search Analytics are Simplified with New Google Adwords Report
Date posted: September 16, 2013
Reading Time: 4 minutesIt just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on...
Understanding Student Recruitment in China 101
Date posted: September 11, 2013
Reading Time: 6 minutesChina represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education,...
Configure Cross-Domain Tracking For Colleges Marketing Measurability
Date posted: July 12, 2013
Reading Time: 3 minutesBesides its powerful reporting capabilities, one of Google Analytics’s greatest strengths is its ability to be used out of the...
Configure cross-domain tracking to enhance your College’s marketing measurability
Date posted: July 12, 2013
Reading Time: 3 minutesOne of the greatest strengths of Google Analytics, besides its powerful reporting capabilities, is being able to go out of...
Multi-Channel Attribution Using Google Analytics
Date posted: May 30, 2013
Reading Time: 5 minutesLast month we discussed how multi-attribution can improve your college’s marketing measurability and help periodic evaluation of your marketing efforts...
Universal Analytics: Implications in Higher Ed
Date posted: May 6, 2013
Reading Time: 4 minutesI have encountered an increasing number of tantalizing posts about Universal Analytics (UA) in the last couple of months. As experience with...
15 Ways to Reduce Your Higher Ed Website Bounce Rates
Date posted: March 18, 2013
Reading Time: 5 minutesIn last weeks’ post “Bounce Rates in Higher Ed: The Good, the Bad and the Ugly” we defined bounces and bounce...
Bounce Rates in Higher Ed: The Good, the Bad and the Ugly
Date posted: March 11, 2013
Reading Time: 7 minutesWhen marketing managers begin working with Google Analytics to learn more about their website’s effectiveness, bounce rate is one of...
Student Leads Checklist: 13 Tips for Schools
Date posted: January 26, 2013
Reading Time: 10 minutesNeed more high quality student leads? If so, you’re in good company because this is probably the most common requirement...