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Higher Education Marketing

6 Ways to Make Your Location an Asset in Online Student Recruitment

January 16, 2019


education marketing ideas

The location of a school can be a huge factor in the decision-making process of prospective students at all levels. Whether they are looking at future career opportunities after they...read_more

The location of a school can be a huge factor in the decision-making process of prospective students at all levels. Whether they are looking at future career opportunities after they...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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Pro Tips for Creating Social Media Stories for Schools

January 2, 2019


higher ed stories

Think of a typical social media post, and you probably picture a short snippet of text accompanied by a photo or video. While the specific features and layouts may differ...read_more

Think of a typical social media post, and you probably picture a short snippet of text accompanied by a photo or video. While the specific features and layouts may differ...read_more

CATEGORIES: Blog, Education Lead Generation, Inbound marketing, News, Online Student Recruitment, Social Media Marketing

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6 Paths to Instant Growth on Instagram for Schools

December 12, 2018


Instagram marketing

Instagram has arguably been the best-performing social network of the last decade. Now commanding over a billion users, the site’s growth over the past number of years has far outstripped...read_more

Instagram has arguably been the best-performing social network of the last decade. Now commanding over a billion users, the site’s growth over the past number of years has far outstripped...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

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The Value of LinkedIn for Student Lead Generation

October 10, 2018


linkedin for highered

Perhaps more than any other social network, LinkedIn is unique. While the likes of Snapchat, Facebook, Instagram, and others have sought to expand over the years from their own particular...read_more

Perhaps more than any other social network, LinkedIn is unique. While the likes of Snapchat, Facebook, Instagram, and others have sought to expand over the years from their own particular...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

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Getting the Most out of YouTube for Schools

March 21, 2018


Higher education marketing for YouTube

Here's a well-known digital marketing fun fact that bears repeating: the most popular search engine in the world is Google, and the second-most popular search engine in the world is...read_more

Here's a well-known digital marketing fun fact that bears repeating: the most popular search engine in the world is Google, and the second-most popular search engine in the world is...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Mobile Marketing, SEO, Social Media Marketing

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4 Digital Marketing Channels That Depend on Good Student Persona Development

February 28, 2018


education marketing

While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a broad enough view, and important trends emerge: a predominance of...read_more

While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a broad enough view, and important trends emerge: a predominance of...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Pay per Click, SEO, Social Media Marketing

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5 Social Media Marketing Trends Your School Needs to Know About in 2017

December 28, 2016


higher education marketing

2016 once again saw a flood of changes in the world of social media. From new features - such as Facebook’s Instant Articles and Instagram Stories - to the phasing...read_more

2016 once again saw a flood of changes in the world of social media. From new features - such as Facebook’s Instant Articles and Instagram Stories - to the phasing...read_more

CATEGORIES: Blog, Inbound marketing, Mobile Marketing, Social Media Marketing, Web Design and Development

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