Online Learning Analytics: How Effectively are you Promoting Online Courses?
Date posted: July 15, 2020
Reading Time: 12 minutesAt this point in the pandemic, your school has likely ironed out any kinks in its online course delivery, and...
Higher Education Analytics: Measuring Success Through the Enrollment Journey
Date posted: March 11, 2020
Reading Time: 13 minutesImagine how powerful your school’s digital marketing strategy would be if you understood exactly how each tactic advanced prospects through...
6 Goals You Should be Tracking When Using Google Analytics for Education
Date posted: August 22, 2018
Reading Time: 9 minutesGoogle Analytics goals can be an invaluable tool for digital marketing professionals. Allowing you to indentify and monitor the online...
In Plain English: 5 Tips for Simplifying Your Content Writing for International Students
Date posted: February 1, 2017
Reading Time: 8 minutesAs international markets become increasingly important for student recruitment, schools need to ensure that their messaging is being clearly understood...
How to Continuously Improve your School’s Website with Evolutionary Redesign
Date posted: November 23, 2016
Reading Time: 9 minutesHigher education websites are both vitally important to a school’s success and very easy to get wrong. With so many...
Reading Time: 9 minutesNot so long ago, students who had been accepted to a college or university might expect a phone call, an...
Stemming Summer Melt and Improving Admissions Yield with Social Media
Date posted: August 27, 2015
Reading Time: 9 minutesNot so long ago, students that had been accepted to a college or university might expect a phone call, an...
Integrating Calls to Action on Higher Education Landing Pages
Date posted: August 6, 2014
Reading Time: 8 minutesA good college or university website makes it easy for visitors to accomplish their goals by making navigation intuitive, eliminating...