How to Use Social Media in Higher Education to Reach Your School’s Goals
Date posted: July 20, 2022
Reading Time: 9 minutesAs an extension of your school’s branding, social media in higher education is a great opportunity for you to open...
How to Increase Engagement on Social Media in Higher Education
Date posted: May 11, 2022
Reading Time: 11 minutesToday, social media channels have blown up with unprecedented levels of content. Educational institutions around the world now rely on...
Our Top Tips for Realizing a Successful Social Media Strategy for Higher Education
Date posted: April 27, 2022
Reading Time: 9 minutesToday, social media is more than just a tool for connecting with friends and family; it has become a vehicle...
5 Effective Ways Your School Can Market Campus Services on Social Media
Date posted: January 12, 2022
Reading Time: 10 minutesFor many students, a school’s campus often functions as a second home. Here, students may spend the majority of their...
What is LinkedIn Elevate and How Can it Help Your Higher Education Social Media Strategy?
Date posted: February 12, 2020
Reading Time: 8 minutesWhile the influencer marketing trend is not all that relevant for the education industry, schools can still gain valuable social...
Twitter College Recruiting Tips and Insights for Students
Date posted: April 11, 2018
Reading Time: 10 minutesIn 2013, just three years after its launch, Instagram had 100 million users. That same year, Twitter had 241 million...
How to Create a School Page on LinkedIn: A Step-by-Step Guide
Date posted: October 12, 2012
Reading Time: 5 minutesAt HEM, we often hear schools asking “Can I create a school page on LinkedIn?” The answer is a resounding...













