Inbound Marketing

SEO for Education Websites: Everything your School Needs to Know

Date posted: January 8, 2020

Search engine algorithms are meant to be your friends – not your enemies. While it’s undoubtedly difficult to constantly keep...

How to Optimize Your School’s CTAs for Student Conversion

Date posted: January 1, 2020

CTAs (calls to action) may be small, but their impact on the enrollment journey is too big to be ignored....

The Role of CRM and Marketing Automation in Inbound Marketing for Schools

Date posted: September 4, 2019

By offering prospects relevant and helpful information, inbound marketing has quickly become one of the most effective ways for schools...

Redefining Inbound Marketing for Schools

Date posted: August 21, 2019

The age of overly promotional, sales-oriented marketing is long gone. When looking for a school, students want authentic advice, helpful...

The 7 Hottest Higher Ed Digital Marketing Trends for 2019

Date posted: December 26, 2018

The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all...

HEM Presents Essential Digital Marketing Strategies for Student Recruitment at ICEF Berlin

Date posted: November 2, 2018

This Sunday, Higher Education Marketing CEO Philippe Taza will be presenting a special session at the ICEF Berlin Workshop in...

How to Write “Key Recruitment Messages” that will Personalize Your Content & Attract New Students

Date posted: June 22, 2016

Marketing pundits predict that “content personalization” will continue to dominate the industry throughout 2016 (and beyond), as businesses and organizations...

Plan your Inbound Budgets with HEM’s Inbound Marketing Calculator

Date posted: September 16, 2015

The concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers...