Inbound Marketing

As a tried-and-true marketing tactic, email is likely part of your school’s recruitment strategy already—but how often do you refresh...

It’s fair to say that not many in the education sector anticipated that this was what 2020 would look like....

In today’s digital marketing age, having a blog on your school’s website is something that prospective students now expect. Some...

A target persona is meant to be a living document. Comprising a broad picture of your audience’s most common shared...

Search engine algorithms are meant to be your friends – not your enemies. While it’s undoubtedly difficult to constantly keep...

CTAs (calls to action) may be small, but their impact on the enrollment journey is too big to be ignored....

By offering prospects relevant and helpful information, inbound marketing has quickly become one of the most effective ways for schools...

The age of overly promotional, sales-oriented marketing is long gone. When looking for a school, students want authentic advice, helpful...

The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all...

This Sunday, Higher Education Marketing CEO Philippe Taza will be presenting a special session at the ICEF Berlin Workshop in...