7 Student Recruitment Lessons Schools Can Learn from COVID-19
Date posted: October 21, 2020
It’s fair to say that not many in the education sector anticipated that this was what 2020 would look like....
Everything You Need to Know About Blog SEO for Schools
Date posted: October 14, 2020
In today’s digital marketing age, having a blog on your school’s website is something that prospective students now expect. Some...
What Will Your Student Personas Look Like After COVID-19?
Date posted: May 13, 2020
A target persona is meant to be a living document. Comprising a broad picture of your audience’s most common shared...
SEO for Education Websites: Everything your School Needs to Know
Date posted: January 8, 2020
Search engine algorithms are meant to be your friends – not your enemies. While it’s undoubtedly difficult to constantly keep...
How to Optimize Your School’s CTAs for Student Conversion
Date posted: January 1, 2020
CTAs (calls to action) may be small, but their impact on the enrollment journey is too big to be ignored....
The Role of CRM and Marketing Automation in Inbound Marketing for Schools
Date posted: September 4, 2019
By offering prospects relevant and helpful information, inbound marketing has quickly become one of the most effective ways for schools...
Redefining Inbound Marketing for Schools
Date posted: August 21, 2019
The age of overly promotional, sales-oriented marketing is long gone. When looking for a school, students want authentic advice, helpful...
The 7 Hottest Higher Ed Digital Marketing Trends for 2019
Date posted: December 26, 2018
The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all...
HEM Presents Essential Digital Marketing Strategies for Student Recruitment at ICEF Berlin
Date posted: November 2, 2018
This Sunday, Higher Education Marketing CEO Philippe Taza will be presenting a special session at the ICEF Berlin Workshop in...
How to Write “Key Recruitment Messages” that will Personalize Your Content & Attract New Students
Date posted: June 22, 2016
Marketing pundits predict that “content personalization” will continue to dominate the industry throughout 2016 (and beyond), as businesses and organizations...