Inbound Marketing

The age of overly promotional, sales-oriented marketing is long gone. When looking for a school, students want authentic advice, helpful...

The 7 Hottest Higher Ed Digital Marketing Trends for 2019

Date posted: December 26, 2018

The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all...

HEM Presents Essential Digital Marketing Strategies for Student Recruitment at ICEF Berlin

Date posted: November 2, 2018

This Sunday, Higher Education Marketing CEO Philippe Taza will be presenting a special session at the ICEF Berlin Workshop in...

How to Write “Key Recruitment Messages” that will Personalize Your Content & Attract New Students

Date posted: June 22, 2016

Marketing pundits predict that “content personalization” will continue to dominate the industry throughout 2016 (and beyond), as businesses and organizations...

Plan your Inbound Budgets with HEM’s Inbound Marketing Calculator

Date posted: September 16, 2015

The concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers...

Blogging Best Practices for Student Recruitment

Date posted: January 15, 2015

Thursday, January the 29th, 2015 at 1:30 pm Eastern (EST) On Thursday January 29, Higher Education Marketing will present a...

Content Discovery Tools for Higher Ed Marketing

Date posted: November 12, 2014

A content discovery tool is a digital advertising platform that allows you to embed a link to your content inside...

Marketing Technology Adoption in Higher Ed: From CRM to Marketing Automation

Date posted: November 5, 2014

In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate...