Instagram Reels: An Exciting New Feature in Instagram Marketing for Schools
Date posted: June 23, 2021
In all probability, your school long ago joined the ranks of educational institutions around the world using Instagram in its...
7 Simple Tips to Up Your Higher Ed Email Marketing Engagement Metrics
Date posted: January 20, 2021
As a tried-and-true marketing tactic, email is likely part of your school’s recruitment strategy already—but how often do you refresh...
7 Student Recruitment Lessons Schools Can Learn from COVID-19
Date posted: October 21, 2020
It’s fair to say that not many in the education sector anticipated that this was what 2020 would look like....
Everything You Need to Know About Blog SEO for Schools
Date posted: October 14, 2020
In today’s digital marketing age, having a blog on your school’s website is something that prospective students now expect. Some...
What Will Your Student Personas Look Like After COVID-19?
Date posted: May 13, 2020
A target persona is meant to be a living document. Comprising a broad picture of your audience’s most common shared...
SEO for Education Websites: Everything your School Needs to Know
Date posted: January 8, 2020
Search engine algorithms are meant to be your friends – not your enemies. While it’s undoubtedly difficult to constantly keep...
How to Optimize Your School’s CTAs for Student Conversion
Date posted: January 1, 2020
CTAs (calls to action) may be small, but their impact on the enrollment journey is too big to be ignored....
The Role of CRM and Marketing Automation in Inbound Marketing for Schools
Date posted: September 4, 2019
By offering prospects relevant and helpful information, inbound marketing has quickly become one of the most effective ways for schools...
Redefining Inbound Marketing for Schools
Date posted: August 21, 2019
The age of overly promotional, sales-oriented marketing is long gone. When looking for a school, students want authentic advice, helpful...
The 7 Hottest Higher Ed Digital Marketing Trends for 2019
Date posted: December 26, 2018
The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all...