The age of overly promotional, sales-oriented marketing is long gone. When looking for a school, students want authentic advice, helpful...

The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all...

This Sunday, Higher Education Marketing CEO Philippe Taza will be presenting a special session at the ICEF Berlin Workshop in...

Marketing pundits predict that “content personalization” will continue to dominate the industry throughout 2016 (and beyond), as businesses and organizations...

The concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers...

Blogging Best Practices for Student Recruitment

Date posted: January 15, 2015

Thursday, January the 29th, 2015 at 1:30 pm Eastern (EST) On Thursday January 29, Higher Education Marketing will present a...

Content Discovery Tools for Higher Ed Marketing

Date posted: November 12, 2014

A content discovery tool is a digital advertising platform that allows you to embed a link to your content inside...

In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate...

Image Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate...