HEM Presents Essential Digital Marketing Strategies for Student Recruitment at ICEF Berlin
Date posted: November 2, 2018
Reading Time: 3 minutes This Sunday, Higher Education Marketing CEO Philippe Taza will be presenting a special session at the ICEF Berlin Workshop in...
How to Write “Key Recruitment Messages” that will Personalize Your Content & Attract New Students
Date posted: June 22, 2016
Reading Time: 8 minutes Marketing pundits predict that “content personalization” will continue to dominate the industry throughout 2016 (and beyond), as businesses and organizations...
Plan your Inbound Budgets with HEM’s Inbound Marketing Calculator
Date posted: September 16, 2015
Reading Time: 3 minutes The concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers...
Blogging Best Practices for Student Recruitment
Date posted: January 15, 2015
Reading Time: 2 minutes Thursday, January the 29th, 2015 at 1:30 pm Eastern (EST) On Thursday January 29, Higher Education Marketing will present a...
Content Discovery Tools for Higher Ed Marketing
Date posted: November 12, 2014
Reading Time: 4 minutes A content discovery tool is a digital advertising platform that allows you to embed a link to your content inside...
Marketing Technology Adoption in Higher Ed: From CRM to Marketing Automation
Date posted: November 5, 2014
Reading Time: 5 minutes In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate...
Inbound Marketing: the Fine Art of Being Found by and Engaging with Prospective Students
Date posted: October 27, 2014
Reading Time: 3 minutes Image Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate...