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Higher Education Marketing

Ghana & Kenya: Comparing 2 Exciting Emerging Markets for International Student Recruitment in Africa

July 18, 2018


Education marketing in Africa

When discussing international student recruitment in Africa, Nigeria has had a tendency to dominate the conversation in recent years. However, the continent is home to a number of other interesting...read_more

When discussing international student recruitment in Africa, Nigeria has had a tendency to dominate the conversation in recent years. However, the continent is home to a number of other interesting...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Mobile Marketing, Online Student Recruitment, Social Media Marketing

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Effective Persona Development for International Student Recruitment

May 23, 2018


education marketing personas

A well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting a clear picture of the background, ambitions, and needs of...read_more

A well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting a clear picture of the background, ambitions, and needs of...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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How National and Regional Education Strategies Are Changing International Student Recruitment

March 28, 2018


International higher education marketing

International students can bring a lot to a country. They can help to increase the pool of skilled labour available, create jobs, and contribute to a more diverse and multifaceted...read_more

International students can bring a lot to a country. They can help to increase the pool of skilled labour available, create jobs, and contribute to a more diverse and multifaceted...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, News, Online Student Recruitment

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Opportunities for International Student Recruitment in Vietnam

March 14, 2018


education marketing in Vietnam

Institutions of higher learning hoping to bolster their numbers of international applicants likely already know the value of targeting quickly developing economies in Asia. Vietnam offers an excellent example of...read_more

Institutions of higher learning hoping to bolster their numbers of international applicants likely already know the value of targeting quickly developing economies in Asia. Vietnam offers an excellent example of...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, News

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Recruiting International Students in Turkey: A Look at an Up-and-Coming Market

August 2, 2017


recruiting students from Turkey

With one of the fastest growing economies in the entire world, it’s no wonder the investment firm Fidelity has ranked Turkey as one of the four MINT countries, along with...read_more

With one of the fastest growing economies in the entire world, it’s no wonder the investment firm Fidelity has ranked Turkey as one of the four MINT countries, along with...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

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Diversifying Your International Student Recruitment Sources With Digital Marketing

April 5, 2017


international student recruitment

As international student mobility has grown, education agents have become an important part of the overall recruitment landscape, with language schools, universities, and even some community colleges and k-12 schools...read_more

As international student mobility has grown, education agents have become an important part of the overall recruitment landscape, with language schools, universities, and even some community colleges and k-12 schools...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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Recruiting Students Abroad with International SEO

March 23, 2016


international SEO for schools

In 2014, 274,439 students from China enrolled in Universities in the US. Enrollment from Brazilian students increased by 22.2%, helped in no small part by the Brazilian government, who spearheaded...read_more

In 2014, 274,439 students from China enrolled in Universities in the US. Enrollment from Brazilian students increased by 22.2%, helped in no small part by the Brazilian government, who spearheaded...read_more

CATEGORIES: Blog, Education Marketing, International Recruitment, SEO

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