PPC Conversion Rates in Higher Ed
Date posted: June 11, 2013
Reading Time: 5 minutesAs PPC becomes mainstream in higher ed as a marketing tactic, colleges and universities who have not used it in...
PPC Conversion Rates in Higher Ed
Date posted: June 11, 2013
Reading Time: 9 minutesHigher education marketers often ask a reasonable question before launching or reviewing paid search campaigns: What PPC conversion rate should...
The Effectiveness of Mobile Lead Generation in Higher Ed
Date posted: April 19, 2013
Reading Time: 5 minutesIt turns out that mobile can be a great platform for generating student leads for higher ed student recruitment. In...
4 Reasons Why Higher Ed Institutions Must Invest in SEO
Date posted: April 12, 2013
Reading Time: 5 minutesWhen we begin working with a college or university on their online marketing we usually start our process with a...
Strategies for Creating High Quality Content for Lead Generation in Higher Ed
Date posted: September 17, 2012
Reading Time: 4 minutesIf you post to your college or university’s blog to engage prospective students then you know how difficult it can...
4 Ways to Define Lead “Quality” in Student Recruitment
Date posted: July 9, 2012
Reading Time: 3 minutesWe hear, “I need more high quality leads”, from college and university marketers a lot. From Ivy League MBA schools...