On Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state...

On Thursday, December 12, at 2:00 PM EST, in cooperation with our good friends at the Brenn-White Group, HEM will...

Remarketing is a powerful and effective digital marketing tactic for reaching your target prospective student. Many colleges and universities are...

Google’s Education team recently hosted a Google Hangout that provided their 2013 Q3 report on the state of Google search...

Deciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher....

PPC Conversion Rates in Higher Ed

Date posted: June 11, 2013

As PPC becomes mainstream in higher ed as a marketing tactic, colleges and universities who have not used it in...

Pay-Per-Click marketing continues to grow in use by higher ed institutions, particularly as a tactical marketing tool in highly competitive...

In the world of higher education marketing, working with stretched or limited budgets is pretty much normal operating procedure. Choosing...

It is common for small to mid-size colleges that offer really excellent programs to struggle as they compete against larger...

As colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...