7 Tips to Improve the Effectiveness of Your Lead Generation Forms
Date posted: February 4, 2014
Reading Time: 5 minutesThis post is focused on how to create more effective lead generation forms. Lead generation forms appear on custom landing...
Are You Ready to Recruit the Mobile-Only Prospective Student?
Date posted: November 22, 2013
Reading Time: 4 minutesYou’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:...
4 Reasons Why Higher Ed Institutions Must Invest in SEO
Date posted: April 12, 2013
Reading Time: 5 minutesWhen we begin working with a college or university on their online marketing we usually start our process with a...
How social media can enhance international student recruitment
Date posted: March 6, 2013
Reading Time: 3 minutesSocial media is a great tool for student marketing. It is also a great money-saving tool for international recruitment. If...
A recap of the 2013 Horizon Report on Emerging Technologies in Higher Ed with a few personal observations
Date posted: February 25, 2013
Reading Time: 5 minutesThe 2013 edition of the Horizon Report has been released and can be downloaded from here. I personally love this...
Student Leads Checklist: 13 Tips for Schools
Date posted: January 26, 2013
Reading Time: 10 minutesNeed more high quality student leads? If so, you’re in good company because this is probably the most common requirement...
13 Tips to Generate More Student Leads
Date posted: January 25, 2013
Reading Time: 7 minutesNeed more high quality student leads? If so, you’re in good company because this is probably the most common requirement...
Tracking Student Interaction that Converts: An Intro to Multi-Channel Funnels and Conversion Attribution
Date posted: December 10, 2012
Reading Time: 4 minutesKnowing where to invest your marketing dollars across a wide range of student recruitment strategy and tactics for the highest...
How to Generate More Student Leads from your Higher Ed Website using Conversion Rate Optimization (CRO)
Date posted: October 9, 2012
Reading Time: 5 minutesYour boss says you need to generate more student leads and it is your job to figure out how to...
Highlights of the “Facebook in Admissions” Report
Date posted: September 24, 2012
Reading Time: 3 minutesVarsity Outreach, a marketing services company, specialized in developing Facebook communities in higher ed, recently released the 3rd edition of their...