SEO vs. PPC in Higher Education Marketing: Where’s your spend?
Date posted: August 27, 2012
Reading Time: 4 minutesAs colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...
4 ways to create powerful student testimonials for your school
Date posted: August 15, 2012
Reading Time: 3 minutesStudent testimonials should be at the top of your school’s content creation list. Information about the kind of students enrolled...
Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest
Date posted: July 16, 2012
Reading Time: 3 minutesIt’s mid-July, your recruitment marketing plans are set for the fall and now you really need a break. But the...
4 Ways to Define Lead “Quality” in Student Recruitment
Date posted: July 9, 2012
Reading Time: 3 minutesWe hear, “I need more high quality leads”, from college and university marketers a lot. From Ivy League MBA schools...
Why LinkedIn for University Recruitment Methods is Important
Date posted: June 18, 2012
Reading Time: 3 minutesLinkedIn has proven over the past several years that it is an essential component of social media marketing for educational...
Reading Time: 3 minutesSocial media is changing the game in terms of colleges’ and universities’ visibility and recruiting efforts. Thanks to platforms like...
Using Analytics Tools to Better Understand Market Segments in Higher Education
Date posted: May 11, 2012
Reading Time: 4 minutesGood marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be...