Demystifying How Social Media Algorithms and Hashtags Work for Higher Education
Date posted: November 24, 2021
Reading Time: 13 minutesRegardless of your school having 1,000 or 100,000 followers on any social platform, you’ll have likely realized by now that...
Reaching Gen Z by Boosting Creator Content on TikTok for Authentic Social Media Advertising
Date posted: November 10, 2021
Reading Time: 11 minutesYou may be avoiding it, or you may be scrolling it for an hour a day. Either way, you likely...
Choosing the Right Placements in Facebook and Instagram Ads for Schools
Date posted: September 1, 2021
Reading Time: 18 minutesIf your school uses Facebook and Instagram advertising, you’ve no doubt been motivated by the targeting capabilities that come with...
Are TikTok Ads the Next Big Thing in Social Media Advertising for Education?
Date posted: May 5, 2021
Reading Time: 13 minutesIts videos are frequently featured on the most popular talk shows, and regularly shared across social platforms. You may have...
Choosing the Right Objectives in Education Social Media Advertising Campaigns
Date posted: January 13, 2021
Reading Time: 11 minutesWhat do you want your social media ad campaigns to accomplish? Are you looking to increase your presence on Facebook,...
The 6 Essential Ingredients of Great Higher Ed Social Media Ad Creative
Date posted: December 9, 2020
Reading Time: 11 minutesWhat makes a good social media ad? Is it an eye-catching design? Compelling copy? A strong CTA? In most cases,...