Reading Time: 4 minutesDo you publish on social media only to hear crickets in response? More often than not, the problem is not...

Reading Time: 8 minutesFor a parent, choosing the right school for their child is no easy decision. Parents take pride in their children’s...

Reading Time: 9 minutesAs an extension of your school’s branding, social media in higher education is a great opportunity for you to open...

Reading Time: 9 minutesYour student recruitment strategy is at the heart of your school’s success. It not only determines the number of students...

Reading Time: 9 minutesHigher education social media engagement is more than a count of likes. A saved program video, a detailed question in...

Reading Time: 9 minutesToday, social media is more than just a tool for connecting with friends and family; it has become a vehicle...

Reading Time: 10 minutesFor many students, a school’s campus often functions as a second home. Here, students may spend the majority of their...

Reading Time: 12 minutes2021 has forced many of us to cope with new changes in a more virtual world, where our new normal...

Reading Time: 10 minutesA school social media strategy should do more than keep accounts active. It should define why the institution is using...

Reading Time: 6 minutesFor most non-millennials, the first time instant messaging app WhatsApp appeared on their radars was when Facebook purchased it last...