Diversity can be very important to your international student recruitment initiatives. Attracting prospects from a range of different countries and...

Often overlooked, a website’s Frequently Asked Questions (FAQs) section can be surprisingly important, particularly in the education sector. For prospective...

Customer relationship management (CRM) is becoming a must-have for schools looking to modernize and streamline their student recruitment processes. Offering...

Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection...

Believe it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for...

If SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to...

Before the digital age, getting useful data to determine what was working with your marketing efforts and what wasn’t required...

While there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results...

Getting to grips with Chinese digital marketing can be a challenge for schools. Since a number of globally popular internet...

In a competitive area like student recruitment, the quality of your SEO strategy can be the difference between success and...