Developing Multilingual PPC Campaigns for Student Recruitment
Date posted: April 12, 2017
Reading Time: 11 minutes Is your school struggling to make headway with its international student recruitment strategy? Do you found it difficult to gain...
Understanding India: A Key Driver of International Student Recruitment Growth
Date posted: March 29, 2017
Reading Time: 11 minutes While growth rates of overall international student admissions have been slowing over the past few years from most top source...
Freshening Up Your Facebook Strategy: The Latest Features to Enhance Your Higher Education Social Media Marketing Campaigns
Date posted: March 22, 2017
Reading Time: 11 minutes At this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago,...
Targeting Parents for International Student Recruitment
Date posted: March 16, 2017
Reading Time: 13 minutes While most education marketing is understandably focused on prospective students, savvy schools recognize the important role that parents have in...
Putting Your School on the Map: The Role of Location in Student Recruitment
Date posted: March 8, 2017
Reading Time: 10 minutes You may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital...
Showcasing Inspiring Alumni to Promote Student Recruitment
Date posted: March 1, 2017
Reading Time: 7 minutes For many students, choosing a college or university to attend is associated with joining an illustrious tradition of successful graduates...
How Welcoming is Your School’s Website for International Students?
Date posted: February 22, 2017
Reading Time: 10 minutes Imagine you are a prospective international student, preparing to leave your home country for the first time. Do you feel...
In Plain English: 5 Tips for Simplifying Your Content Writing for International Students
Date posted: February 1, 2017
Reading Time: 8 minutes As international markets become increasingly important for student recruitment, schools need to ensure that their messaging is being clearly understood...
HEM’s Brand New eBook: Digital Marketing Solutions for Education Institutions is Available Now!
Date posted: January 30, 2017
Reading Time: 2 minutes Your Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of...
How Instant Messaging and Chatbots are Transforming Student Recruitment for the Hyper-Connected Generation
Date posted: January 18, 2017
Reading Time: 10 minutes Over the past few years, there has been a fundamental shift in how we use social media – a trend...