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Newsletter
Promoting ESL Education as a Route to Further Study for International Students
Date posted: May 3, 2017
While there are a number of good reasons to learn English, an increasing number of international students now see it...
Using WeChat for Student Recruitment in China
Date posted: April 26, 2017
Imagine an app that combines all the functions of Facebook, WhatsApp, Amazon, and Uber into a single easy-to-use platform. Imagine...
Developing Multilingual PPC Campaigns for Student Recruitment
Date posted: April 12, 2017
Is your school struggling to make headway with its international student recruitment strategy? Do you found it difficult to gain...
Understanding India: A Key Driver of International Student Recruitment Growth
Date posted: March 29, 2017
While growth rates of overall international student admissions have been slowing over the past few years from most top source...
Freshening Up Your Facebook Strategy: The Latest Features to Enhance Your Higher Education Social Media Marketing Campaigns
Date posted: March 22, 2017
At this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago,...
Targeting Parents for International Student Recruitment
Date posted: March 16, 2017
While most education marketing is understandably focused on prospective students, savvy schools recognize the important role that parents have in...
Putting Your School on the Map: The Role of Location in Student Recruitment
Date posted: March 8, 2017
You may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital...
Showcasing Inspiring Alumni to Promote Student Recruitment
Date posted: March 1, 2017
For many students, choosing a college or university to attend is associated with joining an illustrious tradition of successful graduates...
How Welcoming is Your School’s Website for International Students?
Date posted: February 22, 2017
Imagine you are a prospective international student, preparing to leave your home country for the first time. Do you feel...
In Plain English: 5 Tips for Simplifying Your Content Writing for International Students
Date posted: February 1, 2017
As international markets become increasingly important for student recruitment, schools need to ensure that their messaging is being clearly understood...
