7 Google Ads Tips and Targeting Tricks for Schools Launching a Paid Ads Campaign
Date posted: February 15, 2023
Reading Time: 12 minutesLaunching a paid ads campaign can be a big step for many schools, but feeling the need to master Google...
How Your School Can Use Conversion Tracking and Attribution in Marketing to Gain Key Insights and Drive Results
Date posted: February 8, 2023
Reading Time: 11 minutesYou invest time, effort, and dollars in your digital marketing, but how do you know what’s working and what isn’t?...
Winning the Email Game: Using Email Strategically to Guide Students Through the Enrolment Funnel
Date posted: February 7, 2023
Reading Time: 4 minutesWhen considering studying with your institution, prospects are actually “buying” three things: the career, the institution, and the program. This...
SEO for Enrollment Growth: 3 Ways to Elevate Your School’s Strategy
Date posted: February 1, 2023
Reading Time: 11 minutesOver the past few years, Search Engine Optimization (SEO) has been more than just a buzzword. It’s become a strategy...
Content Marketing for Schools: Reaching Prospects at the Top of the Funnel
Date posted: January 25, 2023
Reading Time: 11 minutesIn order to be effective, content marketing for schools needs to target prospects at every stage of the funnel, and...
Drive Engagement, Build Your Brand and Generate Leads with Boosted Posts for Schools
Date posted: January 18, 2023
Reading Time: 4 minutesDo you publish on social media only to hear crickets in response? More often than not, the problem is not...
Social Media Trends for Schools: 6 Strategies to Explore
Date posted: January 11, 2023
Reading Time: 10 minutesHow can you boost the success of your social media strategy? By staying up to date on current trends and...
7 Top Tips on How to Manage a Content Calendar for Schools
Date posted: January 4, 2023
Reading Time: 11 minutesIt’s a new year! And what better way to celebrate having a fresh, new start than with a new and...
Conversion Tracking for Schools: Understanding Your Prospects’ Journey Towards Enrollment
Date posted: December 28, 2022
Reading Time: 10 minutesEffective conversion tracking is critical to every school’s recruitment strategy. As schools continue to embrace different digital channels and software...
Boosting New Year’s Recruitment with a “Fresh Start Ad Campaign”(Also Called A New Year’s Campaign)
Date posted: December 21, 2022
Reading Time: 4 minutesThere are many different types of campaigns schools can run, and schools that run the optimal mix of campaigns see...