Google Ads AI: Potential Risks Education Marketers Should Be Aware Of
Date posted: September 13, 2023
Reading Time: 8 minutesIt is not a secret that artificial intelligence tools entered the marketing and advertising world to change how things work....
Nurturing Leads Towards Application with Your School’s Student Portal: A Guide for Success
Date posted: September 6, 2023
Reading Time: 8 minutesA school’s student portal should be a space that attracts prospects and naturally guides them through the admissions funnel. Schools...
Organic Traffic Insights: Tools and Techniques for Monitoring Organic Results for Education Marketers
Date posted: August 30, 2023
Reading Time: 10 minutesIn the current digital landscape, organic search has become the foundation of online visibility and brand awareness. Although many schools...
Measuring Success: Key Metrics for Evaluating Meta Campaigns in Education
Date posted: August 23, 2023
Reading Time: 10 minutesIn today’s education market, Meta advertising campaigns are key for successfully reaching prospects. However, running ads on platforms like Facebook...
Celebrating a 15-Year Company Anniversary: HEM’s Past and Future with CEO Philippe Taza
Date posted: August 16, 2023
Reading Time: 5 minutesHigher Education Marketing (HEM) is celebrating its 15th anniversary as its milestone this month. Our 15th company anniversary marks our...
Recruiting Questions: What Your Student Recruitment Team Should Address to Connect with Prospects
Date posted: August 9, 2023
Reading Time: 10 minutesImproving your student recruitment strategy is a big step in boosting your school’s enrollment numbers, making it an essential part...
Discover TikTok’s Search Culture: Insights into How Younger Generations Seek Information
Date posted: August 2, 2023
Reading Time: 10 minutesIt is not a secret that since its release in 2016, TikTok has become one of the most popular social...
High Authority Backlinks: How Your School Can Improve its SEO
Date posted: July 26, 2023
Reading Time: 9 minutesBy now, you must have heard of search engine optimization as the top approach for improving your school website’s search...
5 Tips for Schools to Generate Brand Awareness With Inbound Marketing
Date posted: July 19, 2023
Reading Time: 11 minutesAlthough brand awareness is an essential component of any marketing strategy, it is common for schools to forget about it....
Social Media Video Marketing for Schools: 5 Production Tips and Strategies
Date posted: July 12, 2023
Reading Time: 9 minutesIn today’s fast-paced digital age, leveraging social media video marketing is essential for schools to reach their prospects and gain...