Developing Education Marketing Content for Each Stage of the Enrollment Funnel
Date posted: November 15, 2019
Reading Time: 10 minutesThe enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals....
7 Common Language School Booking Process Challenges and How to Solve Them
Date posted: November 13, 2019
Reading Time: 9 minutesCrafting the perfect booking process is difficult for any school, but the Language School Booking Process encounters difficulties in offering...
Student Conversion Strategies 101: Understanding Tracking Codes
Date posted: November 6, 2019
Reading Time: 9 minutesIt’s admissions season and your school begins to ramp up its marketing efforts. From emails to social media posts to...
Higher Education Website Best Practices: Improving Your School’s Information Architecture
Date posted: October 30, 2019
Reading Time: 10 minutesPicture a prospective student browsing through your school’s website. Can they find the information they need? Is your site guiding...
Social Media Through the Enrollment Journey: Your Questions Answered
Date posted: October 24, 2019
Reading Time: 9 minutesWe had an amazing response to this week’s webinar Social Media Through the Enrolment Journey! Hundreds of education professionals from...
The Definitive Guide to Google Ads for Schools
Date posted: October 23, 2019
Reading Time: 13 minutesGoogle Ads appear in practically every corner of the internet. Whether you’re browsing the web, scrolling through websites, sending a...
Instagram for Higher Education: Go-to Strategies for Your School’s Success
Date posted: October 18, 2019
Reading Time: 10 minutesIs Instagram now the most important social media site for student recruitment? Launched in 2010, the platform has amassed over...
Learn About Social Media for Business Schools
Date posted: October 16, 2019
Reading Time: 13 minutesWhile most business schools devote ample energy to their online presence, many don’t take full advantage of the opportunities offered by...
8 Things You Can Improve With a Web UX Audit for Schools
Date posted: October 9, 2019
Reading Time: 11 minutesIt’s a well-known fact that user experience (UX) is one of the most important website design factors, but many schools...
CRM for Schools Made Simple: A Beginner’s Guide
Date posted: October 4, 2019
Reading Time: 13 minutesToday, a good customer relationship management (CRM) platform is the backbone of many successful student recruitment efforts. A CRM for...