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HEM_webinar_dec_2014_2Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST)

On Wednesday December 10th, HEM will present a FREE, 30 minute webinar for higher ed web and marketing professionals entitled, An Introduction to Google Analytics for Higher Ed Marketers.

This webinar will present an entry-level introduction to Google Analytics (GA) for marketing and recruitment staff who require a basic working knowledge of this tool. Focusing its examples on the higher education context, the webinar will provide an introduction to basic GA setup and review the most common reports applied in an educational institution setting. The session will be rounded out with tips for new users on how to incorporate Google Analytics into their weekly marketing management activities and schedule.

taza higher education marketing

Philippe Taza, CEO and Digital Analyst at Higher Education Marketing, will lead the webinar and share his experience, insights, and advice on setting up, using and managing Google Analytics to optimize website performance in higher ed.

Phil will provide a basic guide to getting started with Google Analytics covering simple configuration, settings and reports, including:

  • Adding GA code to your website
  • Setting up profiles
  • Setting up filters
  • Assigning Goals
  • Calls to Action
  • Linking Webmaster Tools and Adwords to GA
  • Providing your colleagues with access to GA
  • Using channel reports
  • Measuring organic search results
  • Tracking Campaigns
  • Identifying your most popular web content
  • Goals and conversions
  • Managing GA in 2 hours a week.

This webcast will be ideal for junior marketing staff, admissions managers, and other decision-makers who require a basic working knowledge of Google Analytics to more effectively market their institution.