Email Marketing After the Inquiry: What Schools Should Send Before a Prospect Applies
Date posted: July 8, 2026
Reading Time: 13 minutesAn inquiry is not the finish line. It is the beginning of one of the most important stages in the...
Speed-to-Lead Is an Enrollment Strategy: Building a Faster Admissions Response Workflow
Date posted: May 20, 2026
Reading Time: 14 minutesA prospective student fills out a form on your website. They enquire about a program, download a guide, register for...
Student Lead Re-Engagement Campaigns: How to Segment Dormant Leads and Restart Conversations Without Spamming
Date posted: February 25, 2026
Reading Time: 12 minutesEvery admissions CRM contains a neglected segment: inquiries who downloaded a viewbook, began an application, attended a webinar, or requested...
GA4 for Enrollment Growth: A Higher Ed Marketer’s Guide to Google Analytics 4
Date posted: January 21, 2026
Reading Time: 15 minutesGoogle Analytics 4 (GA4) has reshaped how colleges and universities track prospective student behaviour online. With the retirement of Universal...
Lead Generation for Higher Education: Key Strategies for Success
Date posted: May 25, 2022
Reading Time: 10 minutesQualified leads are the foundation of any successful business – and this is all the more important for educational institutions....
6 Impactful Ways to Enhance Student Recruitment with a Student Application Portal
Date posted: February 2, 2022
Reading Time: 11 minutes2021 has been an eventful year for student recruitment. New technologies, events, and revised frameworks are pushing us forward towards...
7 Winning Student Recruitment Strategies to Drive Results
Date posted: January 19, 2022
Reading Time: 10 minutesStudent recruitment now takes place across search engines, AI-assisted discovery, social platforms, video, reviews, virtual events, websites, email, chat, and...
Transforming Your School’s Admissions Funnel in 6 Simple Steps
Date posted: August 11, 2021
Reading Time: 11 minutesDo you think your school could be converting more leads into students? Does your admissions team struggle to give each...
Developing Education Marketing Content for Each Stage of the Enrollment Funnel
Date posted: November 15, 2019
Reading Time: 10 minutesThe enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals....