Google Analytics Content Groups for Higher Ed Marketing
Date posted: February 10, 2014
Reading Time: 3 minutesHigher ed websites have complicated architectures designed to organize and optimize information about lots of different topics for lots of...
7 Tips to Improve the Effectiveness of Your Lead Generation Forms
Date posted: February 4, 2014
Reading Time: 5 minutesThis post is focused on how to create more effective lead generation forms. Lead generation forms appear on custom landing...
HEM Presents Cross Domain Tracking 101, at the February 5, 2014 Higher Ed Analytics Conference
Date posted: January 31, 2014
Reading Time: 2 minutesOn February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour...
8 Strategies for International Student Recruitment in Brazil
Date posted: January 30, 2014
Reading Time: 9 minutesBrazil remains a meaningful source market for international education, but it should not be approached with the assumptions that shaped...
The Freshness Factor: Keeping Content Up to Date
Date posted: January 24, 2014
Reading Time: 6 minutesThe complexity of the highly dynamic higher education environment makes it a constant challenge to maintain website quality, consistency and...