As we discussed last week, the use of social media is soaring at US colleges and universities. It’s clear that...

Last week, UQAM launched UQAM Mobile, the first mobile version of a university website in Quebec. Developed for smart phones...

Google Analytics should be the very foundation of your website design, development and marketing initiatives. It doesn’t, however, have to...

3 Reasons Your School Needs A Student Blog

Date posted: September 2, 2011

While some schools have been multiplying student blogs, many educational institutions are still reluctant to let their students do their...

Curious about how other schools use Web analytics? HigherEdExperts recently conducted a survey to find out the state of Web...

With a 96 per cent adoption rate among students, Facebook is the social media platform for schools to meet their...

Many Canadian colleges and universities are actively working on rebranding themselves, seeking to reposition their institutions in the changing higher education...

Higher Education Marketing always starts the SEO process with a full technical website audit. This audit helps determine the competitive...

Google has taken the next step in the search engine war by introducing a new anti-malware warning system. The search...

What sorts of people are visiting your site? What are their main characteristics? What is it you want visitors to...