Summer Social Media Ideas for Higher Ed Marketers
Date posted: June 27, 2018
Reading Time: 8 minutesSummer is finally here! For many schools, this time of year is a chance for students and instructors to take...
7 Costly Mistakes Schools Make in Higher Education PPC Campaigns
Date posted: June 20, 2018
Reading Time: 9 minutesWhen managed well, Pay per Click (PPC) campaigns can be an ideal student recruitment tool. Working on the principle that...
Developing a Student Lead Scoring System for Your School
Date posted: June 13, 2018
Reading Time: 10 minutesWhat makes a prospective student a perfect candidate for your school? At what point should you contact them? And what...
3 Tactical Approaches to Producing More Effective Education Content Marketing
Date posted: June 6, 2018
Reading Time: 12 minutesIt was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft...
Effective Persona Development for International Student Recruitment
Date posted: May 23, 2018
Reading Time: 14 minutesA well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting...