Native Advertising for Higher Education: Strategy Guide
Date posted: December 14, 2016
Reading Time: 10 minutesEven strong higher education content can struggle to reach the right prospective students. Organic search, email, social media and institutional...
How to Leverage your Faculty for Domestic and International Student Recruitment
Date posted: November 9, 2016
Reading Time: 9 minutesWith an ever increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the...
5 Winning Recruitment Content for Language Schools
Date posted: November 2, 2016
Reading Time: 8 minutesThe student recruitment challenges faced by language schools are unique. Recruitment Content for Language Schools can attract students from a...
Generating New Leads from Old Content: 4 Great Ways to Repurpose Your School’s Existing Posts
Date posted: October 5, 2016
Reading Time: 7 minutesAt this stage, the majority of recruitment professionals are probably well aware of the importance of content marketing to their...
Stories, Moments, and Memories: 3 New Instagram, Twitter & Snapchat Features Recruiters Need to Know About
Date posted: September 21, 2016
Reading Time: 8 minutesWhen a social media platform introduces a new feature, being among the early adopters can be crucial for marketing success....
Augmented Reality in Higher Education: 7 Recruitment Uses
Date posted: August 31, 2016
Reading Time: 11 minutesPokemon Go helped make augmented reality familiar to a mass audience in 2016. It also encouraged education marketers to imagine...
4 Exciting Ways to Personalise Your Online Student Recruitment Activities
Date posted: August 17, 2016
Reading Time: 9 minutesAs digital marketing becomes more sophisticated, personalisation has become an increasingly accepted part of online life. Think of how online...
5 Digital Strategies to Improve Your Student Retention
Date posted: August 10, 2016
Reading Time: 10 minutesDo you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur –...
7 Steps to More Relevant & Actionable Student Personas
Date posted: August 3, 2016
Reading Time: 9 minutesAs demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge...
4 Ways Your School Can Connect Better With Millennials
Date posted: July 6, 2016
Reading Time: 10 minutesThe millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer...