Small College Marketing Strategies: 8 Ways to Stand Out
Date posted: June 29, 2016
Reading Time: 12 minutesSmall colleges rarely win by trying to look like smaller versions of large universities. Their strongest recruitment advantage is usually...
How to Write Key Recruitment Messages That Attract Students
Date posted: June 22, 2016
Reading Time: 12 minutesProspective students encounter hundreds of claims while comparing schools and programmes. Many institutions promise academic excellence, a supportive community, innovative...
Why Alumni-Student Mentoring is Crucial for Attracting & Retaining More Students
Date posted: June 15, 2016
Reading Time: 13 minutesProspective students want more than a list of courses and facilities. They want to understand where a programme can lead,...
Blended Learning in Higher Education: 8 Recruitment Strategies
Date posted: June 8, 2016
Reading Time: 12 minutesBlended learning can make a programme accessible to people who cannot reorganize work, family, housing, or transportation around a conventional...
University Social Responsibility: 7 Recruitment Strategies
Date posted: June 1, 2016
Reading Time: 12 minutesUniversity social responsibility is no longer a side story for annual reports or a collection of occasional volunteer posts. It...
7 Signs Your Website is Sabotaging Student Recruitment
Date posted: May 25, 2016
Reading Time: 11 minutesThe QS 2016 report on digital marketing in higher education reveals some fascinating trends in how schools are re-tooling their...
LinkedIn Retools Higher Ed Features: What This Means for Your Recruitment Campaigns
Date posted: May 18, 2016
Reading Time: 9 minutesHot on the heels of Instagram and Twitter’s recent newsfeed changes, recruiters can expect another important social media platform to...
“INTERACTIVE CONTENT” IS WHAT’S NEXT: 4 WAYS YOUR SCHOOL CAN GET IN THE GAME
Date posted: May 11, 2016
Reading Time: 10 minutesWhy does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re...
Research Content Marketing for Universities: 8 Strategies
Date posted: April 20, 2016
Reading Time: 13 minutesUniversities produce original knowledge every day, but much of that work never reaches prospective students in a form they can...
Higher Education Mobile Apps: 8 Ways to Recruit and Retain Students
Date posted: April 13, 2016
Reading Time: 13 minutesA university mobile app can support recruitment and student success, but only when it solves recurring problems better than the...