Recruiting Students from Latin America: Market Trends & Digital Tactics
Date posted: March 16, 2016
Reading Time: 8 minutesMost colleges, universities and language programs across the globe are fully aware that Latin America is now one of the...
8 Ways to Recycle Student Testimonials for Maximum Recruitment Mileage
Date posted: March 2, 2016
Reading Time: 7 minutesTestimonials are one of the most powerful and enduring marketing tools out there. When was the last time you tried...
Announcing HEM’s New eBook: Digital Marketing Solutions for Education Institutions
Date posted: February 19, 2016
Reading Time: 2 minutesTaking a Look at 2015’s Top Trends to Make Recommendations for 2016! To get your school’s marketing efforts off to...
6 Ways Social Media can Boost Language School Recruitment
Date posted: February 17, 2016
Reading Time: 7 minutesHistorically, international students have relied on referrals from agents and academic counsellors when selecting a language school. While these referrals...
9 Ways to Tune Up Your Recruitment Marketing for Today’s “Typical“ Student
Date posted: February 10, 2016
Reading Time: 3 minutesThe typical college student today is very different from that of the past. The fairly accurate stereotype of the young,...
6 Online Video Platforms for Improving your School’s Content Marketing
Date posted: February 3, 2016
Reading Time: 8 minutesAre you still struggling with your school’s video content strategy? At this stage, most colleges are aware that having some...
6 Ways Your Private School Recruitment Can Boost Inquiries from Parents Online
Date posted: January 27, 2016
Reading Time: 8 minutesOver the last several years, Private School Recruitments has been moving away from traditional outbound tactics like television spots, mass...
4 Types of “ROI Content” Every College Website Should Have
Date posted: January 8, 2016
Reading Time: 6 minutesMore than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation, the potential for income growth, and the knowledge needed to evolve and advance.
5 Strategic Essentials of Student Recruitment Blogging
Date posted: December 16, 2015
Reading Time: 9 minutesThe drive towards high quality content in marketing shows no signs of abating in 2016. Blogging as a marketing medium...
Focusing on Faculty to Improve Student Recruitment
Date posted: November 26, 2015
Reading Time: 6 minutesAs higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student...