Higher Education Evergreen Marketing: The Gift That Keeps on Giving
Date posted: June 20, 2014
Reading Time: 4 minutesOur ‘information age’ is characterized by the breakneck speed at which data is disseminated, shared, consumed, and discarded. We demand...
More Changes With Facebook and What They Mean for your School
Date posted: June 18, 2014
Reading Time: 6 minutesFacebook is not one to rest on its laurels, which means colleges and universities have to continually be on the...
TV Advertising for Colleges: Branding and Lead Generation
Date posted: June 16, 2014
Reading Time: 9 minutesTV advertising for colleges has a long-standing tradition in higher education marketing. Over the years, institutional commercials have ranged from...
Learning To Use A Social Proof Marketing Strategy
Date posted: June 1, 2014
Reading Time: 4 minutesRemember when they put those awful laugh tracks on TV comedy shows to encourage you to laugh at the jokes?...
Creating Social Content Around your Academic Calendar
Date posted: May 30, 2014
Reading Time: 4 minutesWhen it comes to creating smart social content that will engage prospective students while keeping current students talking about your...
Provocative Innovations in Higher Ed Web Design
Date posted: May 29, 2014
Reading Time: 7 minutesWebsite design is a challenging balancing act for colleges and universities. Not only are there numerous diverse audiences to appease,...
Connecting With Parents of Prospective Students: 8 Strategies
Date posted: May 26, 2014
Reading Time: 9 minutesParents and families have always had a strong influence on where students choose to study. They may help compare institutions,...
Explore Multilingual Microsites when Recruiting International Students for Language Schools
Date posted: May 13, 2014
Reading Time: 6 minutesIn these challenging times for higher education providers, many colleges and universities seek multilingual microsites when Recruiting International Students for...
Summer Program Marketing: 8 Ways to Increase Enrollment
Date posted: May 7, 2014
Reading Time: 8 minutesSummer programs can introduce new students to your institution, help current students progress more quickly, create opportunities for visiting and...
PPC for International Student Recruitment
Date posted: April 8, 2014
Reading Time: 7 minutesIncreasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment...