Explore Affordability Content for University Marketing
Date posted: August 21, 2014
Reading Time: 7 minutes There was a time when students approached college primarily as a life experience – an opportunity to explore new concepts,...
3 Ways A/B Testing Can Boost Your School’s Conversion Rates
Date posted: August 11, 2014
Reading Time: 6 minutes Have you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a...
4 Ways To Attract More Leads With Next Generation E-Brochures
Date posted: July 28, 2014
Reading Time: 5 minutes Brochures that showcase your campus, programs, and student support services should be an important part of your school’s marketing strategy....
Higher Education Evergreen Marketing: The Gift That Keeps on Giving
Date posted: June 20, 2014
Reading Time: 4 minutes Our ‘information age’ is characterized by the breakneck speed at which data is disseminated, shared, consumed, and discarded. We demand...
More Changes With Facebook and What They Mean for your School
Date posted: June 18, 2014
Reading Time: 6 minutes Facebook is not one to rest on its laurels, which means colleges and universities have to continually be on the...
TV Advertising for Branding and Lead Generation in College Recruitment
Date posted: June 16, 2014
Reading Time: 5 minutes TV advertising has a long-standing tradition in the higher education marketing space. Higher ed ads have evolved a lot over...
Learning To Use A Social Proof Marketing Strategy
Date posted: June 1, 2014
Reading Time: 4 minutes Remember when they put those awful laugh tracks on TV comedy shows to encourage you to laugh at the jokes?...
Creating Social Content Around your Academic Calendar
Date posted: May 30, 2014
Reading Time: 4 minutes When it comes to creating smart social content that will engage prospective students while keeping current students talking about your...
Provocative Innovations in Higher Ed Web Design
Date posted: May 29, 2014
Reading Time: 7 minutes Website design is a challenging balancing act for colleges and universities. Not only are there numerous diverse audiences to appease,...
Influencing the Influencer: Connecting with the Parents of Prospective Students
Date posted: May 26, 2014
Reading Time: 4 minutes Parents have strong sway in a student’s choice of where to attend university or college. In Eduventure’s spring 2014 “Survey...