PSEWEB 2015: 4 Key Takeaways Every Education Marketer Can Use
Date posted: August 6, 2015
Reading Time: 9 minutesIn his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some...
5 Brand-Building Videos Your School’s Website is Probably Missing
Date posted: June 12, 2015
Reading Time: 7 minutesEducation institutions of all kinds need visuals on their website to offer prospective parents and students a window into their...
3 Sections of Your School’s Website that Should TELL but Never SELL
Date posted: May 11, 2015
Reading Time: 6 minutesDigital marketing experts are heralding the advent of “content blindness”- a condition brought about by promotion-heavy content that pretends to...
Mobilegeddon-Proof Your Website: 5 Tips for Education Marketers
Date posted: May 6, 2015
Reading Time: 6 minutesMobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet...
Anatomy of a Higher Ed Testimonial
Date posted: April 29, 2015
Reading Time: 5 minutesTestimonials are social proof of the quality, merits and value of your programs and institution. These days they can take...
10 Quick Tips to Help You Improve Your Student Recruitment Email Campaigns
Date posted: April 13, 2015
Reading Time: 6 minutesEmail is probably the most commonly used digital marketing tactic of higher ed marketers. At its simplest it is a...
Creating Effective CTAs (Calls to Action) For Your Higher Ed Website
Date posted: March 26, 2015
Reading Time: 7 minutesCalls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you...
How to Attract Students by Showcasing Your Instructors Online
Date posted: March 18, 2015
Reading Time: 6 minutesVisitors to your website and social media channels are hoping to get an insider view of what life will be...
42 Content Angles to Jumpstart Your Next Blog Post
Date posted: March 9, 2015
Reading Time: 3 minutesProducing that all-important, marketing-optimal blog each week, for your campus info or admissions blog can often be a real challenge,...
Blogging Best Practices for Student Recruitment
Date posted: January 15, 2015
Reading Time: 2 minutesThursday, January the 29th, 2015 at 1:30 pm Eastern (EST) On Thursday January 29, Higher Education Marketing will present a...