Mobilegeddon-Proof Your Website: 5 Tips for Education Marketers
Date posted: May 6, 2015
Reading Time: 6 minutesMobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet...
Anatomy of a Higher Ed Testimonial
Date posted: April 29, 2015
Reading Time: 5 minutesTestimonials are social proof of the quality, merits and value of your programs and institution. These days they can take...
10 Quick Tips to Help You Improve Your Student Recruitment Email Campaigns
Date posted: April 13, 2015
Reading Time: 6 minutesEmail is probably the most commonly used digital marketing tactic of higher ed marketers. At its simplest it is a...
Creating Effective CTAs (Calls to Action) For Your Higher Ed Website
Date posted: March 26, 2015
Reading Time: 7 minutesCalls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you...
How to Attract Students by Showcasing Your Instructors Online
Date posted: March 18, 2015
Reading Time: 9 minutesVisitors to your website and social media channels are hoping to get an insider view of what life will be...
42 Content Angles to Jumpstart Your Next Blog Post
Date posted: March 9, 2015
Reading Time: 11 minutesProducing that all-important, marketing-optimized blog post each week for your campus, program, or admissions blog can be a real challenge,...
Blogging Best Practices for Student Recruitment
Date posted: January 15, 2015
Reading Time: 2 minutesThursday, January the 29th, 2015 at 1:30 pm Eastern (EST) On Thursday January 29, Higher Education Marketing will present a...
Tips and Tools for Generating Great Topics for Higher Ed Blogging
Date posted: January 13, 2015
Reading Time: 6 minutesIf you are responsible for a regular blog post, you know how hard it can be to keep the ideas...
3 Questions to Ask to Improve Student Engagement with your Marketing Content
Date posted: December 22, 2014
Reading Time: 4 minutesStudent engagement is the elusive objective of much of the content produced in higher ed marketing. To positively engage a...
3 Tips for Marketing Your Competency-Based Higher Ed Programs
Date posted: December 8, 2014
Reading Time: 4 minutesBecause you’ve been so busy marketing your existing programs you may not have noticed that competency based degrees, diplomas and...