How to Leverage Original Content: A Case Study about Content, Social Media and SEO in Higher Ed
Date posted: April 1, 2014
Reading Time: 9 minutesCollege and university web marketers understand that they have to publish high quality, relevant and original content for their sites...
The Power of Infographics for Marketing Higher Education
Date posted: February 24, 2014
Reading Time: 5 minutesThe overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on...
10 Press Release Best Practices for Higher Education
Date posted: February 13, 2014
Reading Time: 11 minutesA press release can still be useful in higher education, but not because it creates easy backlinks or guarantees media...
8 Strategies for International Student Recruitment in Brazil
Date posted: January 30, 2014
Reading Time: 9 minutesBrazil remains a meaningful source market for international education, but it should not be approached with the assumptions that shaped...
The Freshness Factor: Keeping Content Up to Date
Date posted: January 24, 2014
Reading Time: 6 minutesThe complexity of the highly dynamic higher education environment makes it a constant challenge to maintain website quality, consistency and...
Reading Time: 6 minutesThe complexity of the highly dynamic higher education environment makes it a constant challenge to maintain website quality, consistency, and...
Reading Time: 6 minutesThe complexity of the highly dynamic higher education environment makes it a constant challenge to maintain the quality, consistency, and...
Away with Words – Leveraging the Power of Images
Date posted: January 20, 2014
Reading Time: 6 minutesAs the world spins faster and attention spans shrink by the day, social media has evolved from thousand-word blog posts...
Using Social Proof in Recruitment Marketing
Date posted: January 6, 2014
Reading Time: 3 minutesRemember when they put those really bad laugh tracks on TV comedy shows to encourage you to laugh at the...
Are In-Depth Articles in Your Higher Ed Content Strategy?
Date posted: December 27, 2013
Reading Time: 4 minutesYou’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back...