Email Marketing After the Inquiry: What Schools Should Send Before a Prospect Applies
Date posted: July 8, 2026
Reading Time: 13 minutesAn inquiry is not the finish line. It is the beginning of one of the most important stages in the...
Reducing “No-Shows” for Tours/Info Sessions With SMS and Email Nudges
Date posted: March 4, 2026
Reading Time: 15 minutes“No-shows” are one of the most preventable leaks in the student recruitment funnel. Institutions already invest heavily to generate registrations...
Email Marketing Best Practices for Higher Education
Date posted: August 27, 2025
Reading Time: 13 minutesEmail remains one of the most effective ways for colleges and universities to connect with their audiences. Unlike social platforms...
Email Marketing for Student Recruitment: From Inquiry to Enrollment
Date posted: May 28, 2025
Reading Time: 10 minutesEmail remains one of the few digital channels that gives schools a direct, permission-based way to continue a conversation with...
From First-Year to Graduation: How Email Marketing Nurtures Student Retention
Date posted: May 14, 2025
Reading Time: 11 minutesStudent retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For...
10 Best Practices for Parent Email Communication in Schools
Date posted: November 6, 2024
Reading Time: 10 minutesEmail remains one of the most practical ways for K-12 schools to communicate with parents, guardians, prospective families, alumni, volunteers,...
Mastering University Alumni Email Marketing Strategies
Date posted: July 17, 2024
Reading Time: 7 minutesIn higher education, the power of a strong alumni network cannot be understated. These graduates are more than just former...
Unique School Newsletter Ideas for Enhancing K-12 School Engagement
Date posted: May 8, 2024
Reading Time: 9 minutesA school newsletter should do more than collect announcements in one email. It should help families understand what is happening,...
A/B Testing Email Marketing: What Your School Needs to Know
Date posted: October 4, 2023
Reading Time: 7 minutesIn today’s crowded market, email marketing is one of the most effective ways schools reach and convert prospects. Through segmentation...
Email CTA Best Practices to Apply in Your School’s Email Marketing Campaigns
Date posted: May 24, 2023
Reading Time: 10 minutesIt’s undeniable that schools looking to reach prospects more directly need to develop a higher education email marketing strategy. Various...