Email Marketing Best Practices for Higher Education
Date posted: August 27, 2025
Reading Time: 13 minutesEmail remains one of the most effective ways for colleges and universities to connect with their audiences. Unlike social platforms...
From Inbox to Enrollment: How to Craft Email Campaigns That Actually Convert
Date posted: May 28, 2025
Reading Time: 11 minutesIn a world obsessed with TikTok trends and digital ad spends, it’s easy to overlook the humble email. Yet, email...
From First-Year to Graduation: How Email Marketing Nurtures Student Retention
Date posted: May 14, 2025
Reading Time: 11 minutesStudent retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For...
Email Marketing for Parent and Community Engagement
Date posted: November 6, 2024
Reading Time: 9 minutesStaying connected with parents and the wider school community has become more important than ever. For K-12 school administrators and...
Mastering University Alumni Email Marketing Strategies
Date posted: July 17, 2024
Reading Time: 7 minutesIn higher education, the power of a strong alumni network cannot be understated. These graduates are more than just former...
Unique School Newsletter Ideas for Enhancing K-12 School Engagement
Date posted: May 8, 2024
Reading Time: 9 minutesNewsletters have long been a staple in school communication, bridging students, parents, and educators. If you’re unfamiliar with this marketing...
A/B Testing Email Marketing: What Your School Needs to Know
Date posted: October 4, 2023
Reading Time: 7 minutesIn today’s crowded market, email marketing is one of the most effective ways schools reach and convert prospects. Through segmentation...
Email CTA Best Practices to Apply in Your School’s Email Marketing Campaigns
Date posted: May 24, 2023
Reading Time: 10 minutesIt’s undeniable that schools looking to reach prospects more directly need to develop a higher education email marketing strategy. Various...
Tips for Email Marketing: 6 Subject Ideas for Your School’s Automated Email Campaigns
Date posted: March 15, 2023
Reading Time: 10 minutesNew technology and social media can make email marketing seem somewhat obsolete, but the reality is that email marketing is...
Winning the Email Game: Using Email Strategically to Guide Students Through the Enrolment Funnel
Date posted: February 7, 2023
Reading Time: 4 minutesWhen considering studying with your institution, prospects are actually “buying” three things: the career, the institution, and the program. This...