How Will Google’s Page Experience Algorithm Change Affect SEO for Schools?
Date posted: June 16, 2021
Reading Time: 9 minutesMajor changes in Google’s algorithm always make massive waves in the marketing world. Because of the power of the search...
7 Higher Education Content Marketing Mistakes and How to Avoid Them
Date posted: May 12, 2021
Reading Time: 10 minutesHigher education content marketing is not an exact science. The subjective nature of blog posts, videos, and other forms of...
Marketing Education to Employers: 8 Steps to Success
Date posted: April 21, 2021
Reading Time: 11 minutesDo your courses equip students with skills that are highly sought-after in the professional world? Can they serve as a...
How to Create a Social Media Marketing Strategy for Schools
Date posted: March 17, 2021
Reading Time: 12 minutesThe world of social media marketing is constantly changing, introducing new trends and technologies that open a world of opportunities...
The Impact of the iOS 14 Update on Facebook Ads for Schools
Date posted: January 27, 2021
Reading Time: 9 minutesOver the past number of months, a storm has been brewing within the digital community over Apple’s impending iOS 14...
7 Simple Tips to Up Your Higher Ed Email Marketing Engagement Metrics
Date posted: January 20, 2021
Reading Time: 10 minutesAs a tried-and-true marketing tactic, email is likely part of your school’s recruitment strategy already—but how often do you refresh...
6 Higher Education Marketing Trends to Watch
Date posted: December 30, 2020
Reading Time: 6 minutesPredicting marketing trends in an ever-evolving digital landscape is always a challenge. With ongoing changes in technology, student behavior, and...
TikTok University Marketing: A New Social Media Trend for Schools
Date posted: December 2, 2020
Reading Time: 10 minutesWhat started as a platform known for karaoke-style videos and dance challenges has evolved into a social media giant, quickly...
7 Ways Language Schools Can Boost Bookings with a Digital Marketing Audit
Date posted: November 4, 2020
Reading Time: 12 minutesCreating a cohesive digital marketing strategy isn’t always easy for language schools. After all, their prospects tend to be spread...
How to Create and Promote a Higher Ed Podcast Using Content Marketing for Schools
Date posted: October 28, 2020
Reading Time: 9 minutesPodcasting has been around since 2003, but the media format had its breakout year in 2019, as consistent listeners grew...