How to Create a Student Persona that Boosts Your School’s Enrollment Numbers
Date posted: June 1, 2022
Reading Time: 10 minutesStudent personas are at the core of nearly every effective marketing strategy. With a student persona, your messages are more...
Lead Generation for Higher Education: Key Strategies for Success
Date posted: May 25, 2022
Reading Time: 10 minutesQualified leads are the foundation of any successful business – and this is all the more important for educational institutions....
How to Increase Engagement on Social Media in Higher Education
Date posted: May 11, 2022
Reading Time: 11 minutesToday, social media channels have blown up with unprecedented levels of content. Educational institutions around the world now rely on...
Integrating Dynamic Content Within Your Education Content Marketing Strategy
Date posted: May 10, 2022
Reading Time: 10 minutesHow many times has Netflix recommended just the right TV show for you to binge-watch? Or has Amazon suggested the...
Considering PPC for Higher Education? How to Find the Right Digital Advertising Mix and Channels for Your School
Date posted: May 4, 2022
Reading Time: 13 minutesEver since the onset of the pandemic, digital spaces and interactions have been on the rise. Interestingly, so has digital...
Our Top Tips for Realizing a Successful Social Media Strategy for Higher Education
Date posted: April 27, 2022
Reading Time: 9 minutesToday, social media is more than just a tool for connecting with friends and family; it has become a vehicle...
5 Key Benefits to Creating a Newsletter Marketing Strategy for Your School
Date posted: April 13, 2022
Reading Time: 10 minutesFor schools today, the challenge of marketing doesn’t end with capturing the interest of prospective students; you need to be...
How to Use Data Analytics to Gain Insights about Your School’s Marketing Performance
Date posted: March 30, 2022
Reading Time: 9 minutesIn today’s omnichannel marketing landscape, various platforms and channels are being used to help schools grow and reach their business...
Video Ads for Higher Education: Creative Ways to Present, Curate, and Promote
Date posted: March 9, 2022
Reading Time: 11 minutesBy now, the power and popularity of video content should come as no surprise—especially when faced with eye-opening statistics that...
Email Marketing for Schools: Strategies and Techniques to Make You Stand Out
Date posted: March 2, 2022
Reading Time: 11 minutesEmail marketing is crucial to a successful digital marketing strategy, giving your school an effective channel that can be used...