Marketing Education to Employers: 8 Steps to Success
Date posted: April 21, 2021
Reading Time: 11 minutesDo your courses equip students with skills that are highly sought-after in the professional world? Can they serve as a...
How to Create a Social Media Marketing Strategy for Schools
Date posted: March 17, 2021
Reading Time: 10 minutesA school social media strategy should do more than keep accounts active. It should define why the institution is using...
The Impact of the iOS 14 Update on Facebook Ads for Schools
Date posted: January 27, 2021
Reading Time: 9 minutesOver the past number of months, a storm has been brewing within the digital community over Apple’s impending iOS 14...
7 Simple Tips to Up Your Higher Ed Email Marketing Engagement Metrics
Date posted: January 20, 2021
Reading Time: 10 minutesAs a tried-and-true marketing tactic, email is likely part of your school’s recruitment strategy already—but how often do you refresh...
6 Higher Education Marketing Trends to Watch
Date posted: December 30, 2020
Reading Time: 6 minutesPredicting marketing trends in an ever-evolving digital landscape is always a challenge. With ongoing changes in technology, student behavior, and...
TikTok University Marketing: A New Social Media Trend for Schools
Date posted: December 2, 2020
Reading Time: 10 minutesWhat started as a platform known for karaoke-style videos and dance challenges has evolved into a social media giant, quickly...
7 Ways Language Schools Can Boost Bookings with a Digital Marketing Audit
Date posted: November 4, 2020
Reading Time: 12 minutesCreating a cohesive digital marketing strategy isn’t always easy for language schools. After all, their prospects tend to be spread...
How to Create and Promote a Higher Ed Podcast Using Content Marketing for Schools
Date posted: October 28, 2020
Reading Time: 9 minutesPodcasting has been around since 2003, but the media format had its breakout year in 2019, as consistent listeners grew...
7 Student Recruitment Lessons Schools Can Learn from COVID-19
Date posted: October 21, 2020
Reading Time: 9 minutesIt’s fair to say that not many in the education sector anticipated that this was what 2020 would look like....
Blog SEO for Schools: Everything You Need to Know
Date posted: October 14, 2020
Reading Time: 11 minutesIn today’s digital marketing age, having a blog on your school’s website is something that prospective students now expect. Some...
