Ghana & Kenya: Comparing 2 Exciting Emerging Markets for International Student Recruitment in Africa
Date posted: July 18, 2018
Reading Time: 10 minutesWhen discussing international student recruitment in Africa, Nigeria has had a tendency to dominate the conversation in recent years. However,...
5 Ways to Use Facebook Live for Student Recruitment
Date posted: July 4, 2018
Reading Time: 8 minutesOf all the new features that Facebook has implemented in the past couple of years, Facebook Live has arguably been...
Summer Social Media Ideas for Higher Ed Marketers
Date posted: June 27, 2018
Reading Time: 8 minutesSummer is finally here! For many schools, this time of year is a chance for students and instructors to take...
Developing a Student Lead Scoring System for Your School
Date posted: June 13, 2018
Reading Time: 10 minutesWhat makes a prospective student a perfect candidate for your school? At what point should you contact them? And what...
3 Tactical Approaches to Producing More Effective Education Content Marketing
Date posted: June 6, 2018
Reading Time: 12 minutesIt was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft...
Effective Persona Development for International Student Recruitment
Date posted: May 23, 2018
Reading Time: 14 minutesA well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting...
GDPR Compliance: How to Ensure Your Higher Ed Marketing Campaigns are Up to Date
Date posted: May 16, 2018
Reading Time: 10 minutesOver the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection...
Effective Tactics for Marketing Online Courses
Date posted: April 4, 2018
Reading Time: 13 minutesOnce viewed as something of an inferior option to a traditional classroom experience, online learning continues to grow both in...
How National and Regional Education Strategies Are Changing International Student Recruitment
Date posted: March 28, 2018
Reading Time: 9 minutesInternational students can bring a lot to a country. They can help to increase the pool of skilled labour available,...
Opportunities for International Student Recruitment in Vietnam
Date posted: March 14, 2018
Reading Time: 9 minutesInstitutions of higher learning hoping to bolster their numbers of international applicants likely already know the value of targeting quickly...