4 Digital Marketing Channels That Depend on Good Student Persona Development
Date posted: February 28, 2018
Reading Time: 9 minutesWhile everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a...
4 Ways to Make Your School’s CTAs More Compelling
Date posted: February 21, 2018
Reading Time: 10 minutesIf SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to...
5 Steps to More Enticing Email Marketing for Student Recruitment Pros
Date posted: January 24, 2018
Reading Time: 11 minutesAs of 2018, email is a remarkable 47 years old – and is still incredibly important to the way people...
Recruiting International Students from Indonesia
Date posted: January 10, 2018
Reading Time: 10 minutes As the new year begins, institutions at all levels across the world will be carefully mapping out their plans...
5 Digital Marketing Trends for Schools to Watch Out for in 2018
Date posted: December 27, 2017
Reading Time: 7 minutesOne of the most exciting things about working in digital marketing is that the online world is constantly changing and...
Education Marketing Essentials: 6 Simple Steps for Promoting an Open House Online
Date posted: November 22, 2017
Reading Time: 12 minutesThere’s no overstating the importance of establishing an emotional draw between a school and its prospective students. After all, you...
4 Ways to Build Trust When Recruiting International Students Online
Date posted: October 25, 2017
Reading Time: 9 minutesPursuing education is different than most other transactions an individual will engage in throughout their life. It is not only...
Master’s Student Recruitment Strategies: Attracting the Right Applicants
Date posted: October 18, 2017
Reading Time: 10 minutesWith a BA degree often no longer enough to access top employment and academic opportunities, more students are enrolling in...
Creating a Data Driven Marketing Strategy for Student Recruitment
Date posted: October 4, 2017
Reading Time: 7 minutesBefore the digital age, getting useful data to determine what was working with your marketing efforts and what wasn’t required...
What University Recruitment Pros Around the World Can Learn from UK University Clearing Campaigns
Date posted: August 30, 2017
Reading Time: 8 minutesProfessionals working in the education field are no strangers to the seasons of higher education marketing, and right now, it’s...