HEM Presents Essential Digital Marketing Strategies for Student Recruitment at ICEF Berlin
Date posted: November 2, 2018
Reading Time: 3 minutesThis Sunday, Higher Education Marketing CEO Philippe Taza will be presenting a special session at the ICEF Berlin Workshop in...
5 Ways CRM and Marketing Automation Can Aid International Student Recruitment
Date posted: October 31, 2018
Reading Time: 8 minutesInternational student recruitment can occasionally get a little messy. With prospective students inquiring in different languages, international calls to schedule...
A Simple Key Student Recruitment Message Framework for Schools
Date posted: October 24, 2018
Reading Time: 9 minutesWhat would you say if you were asked to describe your school in one or two sentences? How about if...
5 Types of Social Proof Your Student Recruitment Plans Need
Date posted: October 17, 2018
Reading Time: 10 minutesHave you ever read a book after a friend recommended it? Or seen a movie because it cleaned up at...
The Value of LinkedIn for Student Lead Generation
Date posted: October 10, 2018
Reading Time: 9 minutesPerhaps more than any other social network, LinkedIn is unique. While the likes of Snapchat, Facebook, Instagram, and others have...
Higher Education Website Best Practices: 6 Questions You Should Be Asking About Your FAQs Pages
Date posted: October 3, 2018
Reading Time: 9 minutesOften overlooked, a website’s Frequently Asked Questions (FAQs) section can be surprisingly important, particularly in the education sector. For prospective...
Implementing a CRM for Education: A Step-By-Step-Guide
Date posted: September 26, 2018
Reading Time: 9 minutesCustomer relationship management (CRM) is becoming a must-have for schools looking to modernize and streamline their student recruitment processes. Offering...
Post-Campaign Analysis: Evaluating the Success of Your Student Recruitment Strategies
Date posted: September 19, 2018
Reading Time: 11 minutesWith summer over and a new academic semester in full swing, this time of year is often a period of...
Evergreen Thinking: Creating Education Marketing Content that Lasts
Date posted: September 12, 2018
Reading Time: 12 minutesWouldn’t it be great if one day’s work could generate leads for your school for years to come? That’s the...
7 Inspired Education Marketing Ideas for ‘Back to School’ Season
Date posted: September 5, 2018
Reading Time: 9 minutesFor institutions of all kinds, ‘back to school’ season is an exciting time. The new academic year brings a lot...