By offering prospects relevant and helpful information, inbound marketing has quickly become one of the most effective ways for schools...

In digital marketing terms, website content is the gift that keeps on giving. Where ad campaigns, social media posts, or...

Redefining Inbound Marketing for Schools

Date posted: August 21, 2019

The age of overly promotional, sales-oriented marketing is long gone. When looking for a school, students want authentic advice, helpful...

Do you know what people are saying about your school online? How do they feel about your main competitors? What...

Are your school’s email marketing initiatives all they could be? Email remains one of the most powerful tools that schools...

The business school market has always been one of the most unique and dynamic areas of the education sector. Serving...

How many of your students have full-time jobs? While people working through their studies is nothing new, there have been...

The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all...

This Year’s Best Higher Ed Holiday Videos!

Date posted: December 19, 2018

We’ve decked the halls, trimmed the tree, and wrapped the presents here at Higher Education Marketing, and you know what...

Instagram has arguably been the best-performing social network of the last decade. Now commanding over a billion users, the site’s...