10 Strategies for Effective K-12 School Social Media Communication
Date posted: October 2, 2024
Reading Time: 10 minutesSocial media can help a K-12 school keep families informed, celebrate learning, answer common questions, and show prospective parents what...
7 Best Practices for Using LinkedIn Predictive Audiences in Education Advertising
Date posted: September 18, 2024
Reading Time: 9 minutesLinkedIn Predictive Audiences can help an educational institution expand beyond a known group of prospects, applicants, event attendees, website visitors...
Marketing Prep for a Successful Academic Year: Strategies that Work
Date posted: September 4, 2024
Reading Time: 10 minutesA successful academic year rarely begins with a single back-to-school campaign. It begins with a shared marketing plan that connects...
12 Back-to-School Social Media Post and Campaign Ideas
Date posted: August 28, 2024
Reading Time: 10 minutesBack-to-school season is more than a single first-day post. It is a campaign window that begins before students arrive and...
Staying Ahead of the Curve: Top Instagram Trends for Schools
Date posted: August 21, 2024
Reading Time: 10 minutesInstagram remains an important platform for schools because it combines visual discovery, search, short-form video, Stories, direct messages, creator content,...
4 Higher Education Marketing Trends Shaping Recruitment
Date posted: August 7, 2024
Reading Time: 9 minutesHigher education marketing is no longer defined by one new platform or technology. The most important changes are structural: prospective...
Effective Private School Marketing Strategies to Maximize Enrollment in K-12 Education
Date posted: July 31, 2024
Reading Time: 10 minutesPrivate K–12 schools compete for the attention and trust of families who have more information, more school-choice options, and higher...
Educational Content Marketing: How School Blogs Drive Enrollment
Date posted: July 24, 2024
Reading Time: 10 minutesA school blog should do more than publish news. It should answer the questions prospective students and families are researching,...
Mastering University Alumni Email Marketing Strategies
Date posted: July 17, 2024
Reading Time: 7 minutesIn higher education, the power of a strong alumni network cannot be understated. These graduates are more than just former...
Decoding Gen Z: Mastering Education Marketing for the Digital Natives
Date posted: June 26, 2024
Reading Time: 9 minutesGeneration Z is still an important audience for colleges, universities, career schools, language schools and other education providers. But in...
