Landing Page Best Practices for Educational Marketers
Date posted: February 15, 2024
Reading Time: 9 minutesIn the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students...
6 Higher Education SEO Strategies You Should Use
Date posted: February 14, 2024
Reading Time: 9 minutesWith students’ increasing reliance on digital platforms for information and decision-making, it is no surprise that search engine optimization (SEO)...
4 Ways to Boost Your School’s Inbound Strategy with Interactive Content
Date posted: February 7, 2024
Reading Time: 8 minutesIf you’ve followed the latest marketing trends, you’ve likely noticed the shifting dynamics in how educational institutions implement their inbound...
Live Streaming Marketing 101: A Comprehensive Guide for Schools
Date posted: January 31, 2024
Reading Time: 9 minutesReal-time broadcasting of video content over the internet, particularly on social media platforms, has revolutionized how businesses connect with their...
Social Media Trends 2025: What Schools Need to Know
Date posted: January 24, 2024
Reading Time: 9 minutesDid you know that nearly 64% of people worldwide actively used social media last year? While the popularity of social...
Video Highlights from Schools: 11 Holiday Videos to Inspire Your Festive Season
Date posted: December 20, 2023
Reading Time: 6 minutesThe festive season is upon us once more! There’s a magical buzz as schools around the globe gear up for...
Higher Ed On-Page SEO: A Comprehensive Guide to Elevating Your Web Content
Date posted: December 13, 2023
Reading Time: 10 minutesWith fierce competition for schools looking to attract leads, higher ed on-page SEO becomes increasingly important—especially in today’s SEO best...
What Schools Need to Know About the Latest GA4 Attribution Model Updates
Date posted: November 22, 2023
Reading Time: 8 minutesChanges in marketing analytics are hardly surprising, particularly as technology and user behaviours evolve. Not too long ago, school marketers...
Discover TikTok’s Search Culture: Insights into How Younger Generations Seek Information
Date posted: August 2, 2023
Reading Time: 10 minutesIt is not a secret that since its release in 2016, TikTok has become one of the most popular social...
Social Media Video Marketing for Schools: 5 Production Tips and Strategies
Date posted: July 12, 2023
Reading Time: 9 minutesIn today’s fast-paced digital age, leveraging social media video marketing is essential for schools to reach their prospects and gain...