How to Define Your School’s Unique Value Proposition
Date posted: April 26, 2023
Reading Time: 11 minutesSchools do not differentiate themselves by collecting more adjectives. Terms such as “innovative,” “student-centred,” “career-focused,” and “world-class” appear across thousands...
Content Marketing for Schools: Reaching Prospects at the Top of the Funnel
Date posted: January 25, 2023
Reading Time: 11 minutesIn order to be effective, content marketing for schools needs to target prospects at every stage of the funnel, and...
Social Media Trends for Schools: 6 Strategies to Explore
Date posted: January 11, 2023
Reading Time: 10 minutesHow can you boost the success of your social media strategy? By staying up to date on current trends and...
How to Build a Content Calendar for Schools in 7 Steps
Date posted: January 4, 2023
Reading Time: 9 minutesA content calendar for schools should do more than show what will be published next Tuesday. It should give marketing,...
Higher Ed’s Top Holiday Content Marketing Videos
Date posted: December 21, 2022
Reading Time: 7 minutesIt’s that time of year again! Magic is in the air as schools worldwide prepare for this holiday season. With...
How a Digital Marketing Audit for Schools Can Uncover Gaps and Identify Opportunities for Growth
Date posted: December 14, 2022
Reading Time: 11 minutesHow do you know if your digital marketing is up to par or if there are gaps or missed opportunities...
Inbound Marketing for Schools: Your Guide to Attracting New Students
Date posted: November 16, 2022
Reading Time: 10 minutesNowadays, the enrollment journey starts online. This means that prospective students, parents, and other stakeholders are relying on online research...
Promotional Videos for Schools: Simple Yet Effective Approaches to Video Marketing
Date posted: October 5, 2022
Reading Time: 2 minutesA strong school promotional video should do more than look polished. It should help a prospective student or parent understand...
TOFU to BOFU Marketing: How to Nurture Your Prospects with a Strong Admissions Funnel
Date posted: September 21, 2022
Reading Time: 12 minutesAt the beginning of their enrollment journey, students typically research their field of interest and explore different options for pursuing...
The Anatomy of an Effective Recruitment Email Campaign for Schools
Date posted: September 14, 2022
Reading Time: 10 minutesA recruitment email campaign should not be a stack of scheduled messages built around a generic template. It should be...
