TOFU to BOFU Marketing: How to Nurture Your Prospects with a Strong Admissions Funnel
Date posted: September 21, 2022
Reading Time: 12 minutesAt the beginning of their enrollment journey, students typically research their field of interest and explore different options for pursuing...
The Anatomy of an Effective Recruitment Email Campaign for Schools
Date posted: September 14, 2022
Reading Time: 10 minutesHas a prospective student shown interest in your school? Have they shared their contact information to learn about your school’s...
How to Market Your Private School With a Social Media Strategy for K-12 Schools
Date posted: August 24, 2022
Reading Time: 8 minutesFor a parent, choosing the right school for their child is no easy decision. Parents take pride in their children’s...
Blog Topics for Education: Creative and Impactful Ways to Level Up Your School’s Blog
Date posted: August 17, 2022
Reading Time: 8 minutesDespite being popular for years, blogs continue to dominate as a powerful method of attracting and engaging prospective students. By...
SEO for Higher Education: 5 Tips for Identifying High-Gain Keywords
Date posted: August 10, 2022
Reading Time: 9 minutesKeywords are the bedrock of SEO for higher education. They determine the kind of content you’ll be creating for your...
Content Marketing for Universities: Creating High-Fidelity Content to Better Stand Out
Date posted: August 3, 2022
Reading Time: 10 minutesAs content marketing for universities continues to evolve, schools must rise to the challenge of creating content that goes above...
Top SEO for Higher Education Strategies to Level Up Your School’s Efforts
Date posted: July 6, 2022
Reading Time: 10 minutesSearch Engine Optimization, or SEO, is essential to boosting a school’s online visibility, allowing it to better reach and attract...
How to Start Applying a Video Content Marketing Strategy to Your School
Date posted: June 29, 2022
Reading Time: 8 minutesNowadays, prospective students don’t just want to read about their dream school–they want to see it. To stay relevant, schools...
Top Insights on Keyword Research to Boost Your SEO for Higher Education Strategy
Date posted: June 22, 2022
Reading Time: 11 minutesUndeniably, search engine optimization has become a powerful way for schools to improve their online presence—particularly in today’s competitive digital...
5 Ways to Improve Your Student Recruitment Strategy
Date posted: June 8, 2022
Reading Time: 9 minutesYour student recruitment strategy is at the heart of your school’s success. It not only determines the number of students...