Social Media Playbook for Education Marketers: 8 Steps
Date posted: April 30, 2025
Reading Time: 11 minutesSocial media can help prospective students discover a school, understand its programs, evaluate its community, ask questions, and decide what...
Optimizing SEO for Private Schools: Best Practices to Increase Online Visibility
Date posted: April 23, 2025
Reading Time: 8 minutesTo stand out amidst competition, private schools must ensure their online presence is strong enough to attract prospective students and...
User-Generated Content in Education Marketing: 8 Strategies
Date posted: April 9, 2025
Reading Time: 10 minutesUser-generated content can help prospective students understand what a program, campus, classroom, or community feels like through the experiences of...
10 Inbound Marketing Ideas to Grow Small Private Schools
Date posted: March 26, 2025
Reading Time: 10 minutesAre you an administrator or marketer at a small private school? If so, you likely face unique challenges in growing...
Alumni Networks: 8 Strategies for Engagement and Recruitment
Date posted: March 12, 2025
Reading Time: 9 minutesAn alumni network can strengthen lifelong relationships, career support, mentoring, institutional learning, fundraising, reputation, and student recruitment. Its value does...
CRM vs. LMS: Understanding Their Roles in Educational Marketing Strategies
Date posted: February 26, 2025
Reading Time: 9 minutesChoosing between a customer relationship management system and a learning management system is usually the wrong starting point. A CRM...
10 Benefits of an Online Admissions and Enrollment System
Date posted: February 19, 2025
Reading Time: 9 minutesAn online admissions and enrollment system can do much more than replace paper forms. When it is designed around the...
Transforming the Student Journey: From First Click to First Day With a Student Portal
Date posted: February 12, 2025
Reading Time: 10 minutesThink about the last time you ordered something online or streamed your favourite show. Remember how pretty seamless it was?...
Understanding The Role of Data Analytics in Higher Education
Date posted: February 5, 2025
Reading Time: 9 minutesHigher education teams collect data from websites, advertising platforms, email systems, customer relationship management tools, application portals and admissions records....
Maximizing Student Recruitment With Video Ads: A Comprehensive Guide
Date posted: January 29, 2025
Reading Time: 11 minutesWith video consumption accounting for nearly 83% of global internet traffic and popular platforms like Instagram, YouTube, TikTok, and Facebook...
