7 Best Practices for Higher Education Websites
Date posted: August 6, 2025
Reading Time: 15 minutesYour website is no longer just a digital brochure. It’s the heart of your institution’s marketing, recruitment, and student engagement...
7 Steps to Start a School Podcast: A Guide for Modern Education Marketing
Date posted: July 2, 2025
Reading Time: 11 minutesAs of 2023, more than 464 million people listen to podcasts regularly, and this number is growing each year. And...
Transforming the Student Journey: How a Modern Portal Guides Every Step From First Click to First Day
Date posted: June 25, 2025
Reading Time: 11 minutesHigher education enrollment no longer begins with a handshake on campus; it starts the moment a student finds your website....
Smart Enrollment Marketing: 10 Proven Tactics to Convert Prospective Students
Date posted: June 18, 2025
Reading Time: 12 minutesToday’s prospective students aren’t waiting for a glossy brochure to arrive in the mail. They’re researching schools on their phones...
10 Tips to Make Your Next School Open House the Best Yet
Date posted: June 11, 2025
Reading Time: 12 minutesPlanning an open house for your school? Good call. A well-run open house can be one of the most powerful...
10 Campus Recruitment Strategies to Attract and Enroll Students
Date posted: June 4, 2025
Reading Time: 9 minutesEffective student recruitment is not a collection of disconnected campaigns. It is a coordinated system that helps the right prospective...
Email Marketing for Student Recruitment: From Inquiry to Enrollment
Date posted: May 28, 2025
Reading Time: 10 minutesEmail remains one of the few digital channels that gives schools a direct, permission-based way to continue a conversation with...
How to Advertise to College Students: 9 Best Practices
Date posted: May 21, 2025
Reading Time: 10 minutesAdvertising to college students requires more than choosing a platform associated with younger audiences. Institutions need to distinguish between prospective...
From First-Year to Graduation: How Email Marketing Nurtures Student Retention
Date posted: May 14, 2025
Reading Time: 11 minutesStudent retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For...
What Is Student Success in Higher Education? How Digital Marketing and CRM Tools Drive Achievement
Date posted: May 7, 2025
Reading Time: 10 minutesThe way higher institutions define and acknowledge student success in higher education today is changing rapidly. Today, diplomas and transcripts...
