Online Student Recruitment

Reading Time: 12 minutesPlanning an open house for your school? Good call. A well-run open house can be one of the most powerful...

Reading Time: 9 minutesEffective student recruitment is not a collection of disconnected campaigns. It is a coordinated system that helps the right prospective...

Reading Time: 10 minutesEmail remains one of the few digital channels that gives schools a direct, permission-based way to continue a conversation with...

Reading Time: 10 minutesAdvertising to college students requires more than choosing a platform associated with younger audiences. Institutions need to distinguish between prospective...

Reading Time: 11 minutesStudent retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For...

Reading Time: 10 minutesThe way higher institutions define and acknowledge student success in higher education today is changing rapidly. Today, diplomas and transcripts...

Reading Time: 11 minutesSocial media can help prospective students discover a school, understand its programs, evaluate its community, ask questions, and decide what...

Reading Time: 8 minutesTo stand out amidst competition, private schools must ensure their online presence is strong enough to attract prospective students and...

Reading Time: 10 minutesUser-generated content can help prospective students understand what a program, campus, classroom, or community feels like through the experiences of...

Reading Time: 10 minutesAre you an administrator or marketer at a small private school? If so, you likely face unique challenges in growing...