Social media is often where many institutions showcase the lighter side of school life. From stories and posts highlighting student...

Whether as a failsafe or as an ongoing option, many schools of all kinds around the world are developing new...

A target persona is meant to be a living document. Comprising a broad picture of your audience’s most common shared...

For many schools, a prospective student’s visit to their campus is a crucial final stage of the admissions process. Whether...

A CRM and marketing automation system can be a useful tool for admissions teams at the best of times. Allowing...

If your student recruitment activities have been put on the backburner in the face of the COVID-19 crisis, you are...

As the current crisis surrounding the COVID-19 pandemic continues to develop, the circumstances facing schools are changing day by day,...

If your school wants to stay on top of marketing trends, it’s important to pay attention to the digital tools...

The life of admissions staff is a busy one, and there are endless tasks you are expected to keep up...

While the influencer marketing trend is not all that relevant for the education industry, schools can still gain valuable social...