For the institution looking to improve their marketing and recruitment efforts with data-driven insights, there’s no better way to start...

With over 2 billion monthly active users, Facebook is an incredibly powerful tool that can help schools effectively reach many...

While you can’t read the minds of prospective students who are browsing through your website, Google Analytics can allow you...

Today’s colleges face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed space where...

No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but...