Content Discovery Tools for Higher Ed Marketing
Date posted: November 12, 2014
Reading Time: 4 minutesA content discovery tool is a digital advertising platform that allows you to embed a link to your content inside...
What Exactly is “Native Advertising” and Why Should Higher Ed Marketers Care?
Date posted: October 7, 2014
Reading Time: 4 minutesCollege and university marketers are working hard to master content marketing and reap the benefits of increased visitor traffic, increased...
Learning To Use A Social Proof Marketing Strategy
Date posted: June 1, 2014
Reading Time: 4 minutesRemember when they put those awful laugh tracks on TV comedy shows to encourage you to laugh at the jokes?...
Influencing the Influencer: Connecting with the Parents of Prospective Students
Date posted: May 26, 2014
Reading Time: 4 minutesParents have strong sway in a student’s choice of where to attend university or college. In Eduventure’s spring 2014 “Survey...
Understanding Mobile Device User Behavior – A Survey and Report
Date posted: April 29, 2014
Reading Time: 3 minutesMarketing through mobile devices to prospective students is of growing importance to the higher ed marketer. If you haven’t been...
How to Leverage Original Content: A Case Study about Content, Social Media and SEO in Higher Ed
Date posted: April 1, 2014
Reading Time: 9 minutesCollege and university web marketers understand that they have to publish high quality, relevant and original content for their sites...
Using Social Proof in Recruitment Marketing
Date posted: January 6, 2014
Reading Time: 3 minutesRemember when they put those really bad laugh tracks on TV comedy shows to encourage you to laugh at the...
Top 20 Higher Ed Holiday Greetings of 2013
Date posted: December 30, 2013
Reading Time: 3 minutesThis is my second annual top 20 higher ed holiday greetings list so I’m feeling a little bit better qualified...
A Content Marketing Matrix for Higher Ed: Entertain, Inspire, Educate and Convince
Date posted: September 23, 2013
Reading Time: 4 minutesCreating fresh, relevant web content every week, as you implement your content strategy, is probably one of your greatest challenges....
How to Implement Your Content Sharing Strategy for Higher Ed: Part II
Date posted: July 22, 2013
Reading Time: 4 minutesLast week, Part 1 of this post discussed how to implement the basic steps of a content sharing strategy across...