3 Questions to Ask to Improve Student Engagement with your Marketing Content
Date posted: December 22, 2014
Reading Time: 4 minutesStudent engagement is the elusive objective of much of the content produced in higher ed marketing. To positively engage a...
10 Questions to Test the Strength of your Institution’s Marketing Integration
Date posted: December 15, 2014
Reading Time: 5 minutesFor higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process,...
How to Develop & Leverage Student Personas
Date posted: November 25, 2014
Reading Time: 5 minutesPersonalized connection. It’s the guiding light of inbound marketing, regardless of industry, company size, location or product. When Top Rank...
Student Journey Mapping: Personalizing Touchpoints & Optimizing Conversion
Date posted: November 14, 2014
Reading Time: 9 minutesConsider the last time you made an important decision. While weighing your options, you probably moved through a familiar series...
Content Discovery Tools for Higher Ed Marketing
Date posted: November 12, 2014
Reading Time: 4 minutesA content discovery tool is a digital advertising platform that allows you to embed a link to your content inside...
What Exactly is “Native Advertising” and Why Should Higher Ed Marketers Care?
Date posted: October 7, 2014
Reading Time: 7 minutesCollege and university marketers work hard to create useful content that attracts prospective students, answers their questions and helps them...
Learning To Use A Social Proof Marketing Strategy
Date posted: June 1, 2014
Reading Time: 4 minutesRemember when they put those awful laugh tracks on TV comedy shows to encourage you to laugh at the jokes?...
Connecting With Parents of Prospective Students: 8 Strategies
Date posted: May 26, 2014
Reading Time: 9 minutesParents and families have always had a strong influence on where students choose to study. They may help compare institutions,...
How to Leverage Original Content: A Case Study about Content, Social Media and SEO in Higher Ed
Date posted: April 1, 2014
Reading Time: 9 minutesCollege and university web marketers understand that they have to publish high quality, relevant and original content for their sites...
Using Social Proof in Recruitment Marketing
Date posted: January 6, 2014
Reading Time: 3 minutesRemember when they put those really bad laugh tracks on TV comedy shows to encourage you to laugh at the...