content strategy and development

Reading Time: 9 minutesAs demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge...

Reading Time: 10 minutesThe millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer...

Reading Time: 12 minutesSmall colleges rarely win by trying to look like smaller versions of large universities. Their strongest recruitment advantage is usually...

Reading Time: 12 minutesProspective students encounter hundreds of claims while comparing schools and programmes. Many institutions promise academic excellence, a supportive community, innovative...

Reading Time: 13 minutesProspective students want more than a list of courses and facilities. They want to understand where a programme can lead,...

Reading Time: 12 minutesBlended learning can make a programme accessible to people who cannot reorganize work, family, housing, or transportation around a conventional...

Reading Time: 11 minutesThe QS 2016 report on digital marketing in higher education reveals some fascinating trends in how schools are re-tooling their...

Reading Time: 10 minutesWhy does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re...

Reading Time: 13 minutesA university mobile app can support recruitment and student success, but only when it solves recurring problems better than the...

Reading Time: 7 minutesTestimonials are one of the most powerful and enduring marketing tools out there. When was the last time you tried...