5 Digital Strategies to Improve Your Student Retention
Date posted: August 10, 2016
Reading Time: 10 minutes Do you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur –...
7 Steps to More Relevant & Actionable Student Personas
Date posted: August 3, 2016
Reading Time: 9 minutes As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge...
4 Ways Your School Can Connect Better With Millennials
Date posted: July 6, 2016
Reading Time: 10 minutes The millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer...
Promoting Small Colleges? 6 Key Angles for Your Content Strategy
Date posted: June 29, 2016
Reading Time: 9 minutes A volatile economy, rising tuition costs, fear of student debt, and mounting uncertainty around the “worth” of a college...
How to Write “Key Recruitment Messages” that will Personalize Your Content & Attract New Students
Date posted: June 22, 2016
Reading Time: 8 minutes Marketing pundits predict that “content personalization” will continue to dominate the industry throughout 2016 (and beyond), as businesses and organizations...
Why Alumni-Student Mentoring is Crucial for Attracting & Retaining More Students
Date posted: June 15, 2016
Reading Time: 12 minutes From an early age, we stress to students the importance of networking. We tell stories of jobs won and promotions...
Tips for Promoting Blended Learning to Recruit the “Unreachable” Student
Date posted: June 8, 2016
Reading Time: 8 minutes “Blended learning” is typically described as the thoughtful combination of online and face-to-face instruction. It is an intuitive improvement to...
7 Signs Your Website is Sabotaging Student Recruitment
Date posted: May 25, 2016
Reading Time: 11 minutes The QS 2016 report on digital marketing in higher education reveals some fascinating trends in how schools are re-tooling their...
“INTERACTIVE CONTENT” IS WHAT’S NEXT: 4 WAYS YOUR SCHOOL CAN GET IN THE GAME
Date posted: May 11, 2016
Reading Time: 10 minutes Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re...
7 Ways Schools are Upgrading Their Apps to Recruit & Retain More Students
Date posted: April 13, 2016
Reading Time: 8 minutes There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A...